There’s no denying that people love sharing quotes on social media sites like Twitter, Facebook, Pinterest, and Google+. And for good reason, apparently. According to Jorgen Sundberg, a social media trainer and consultant, 30% of all retweets are quotes. And we all know more retweets mean more exposure, followers, and an increase of website/blog traffic.
But if you’ve ever tried to find quotes for your social media accounts, you already know that good, relevant quotes can be hard to find. That’s why I was excited when I heard about TED Quotes, a new feature available on the TED website.
TED is a nonprofit that “[hosts] two annual TED conferences, in Long Beach/Palm Springs and Edinburgh, Scotland, [to] bring together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes or less).”
This means that TED quotes is an awesome database filled with quote-worthy moments from all of their past speeches. Plus, you can search for any topic you want, including social media, technology, marketing, and even love, and a list of all related quotes will show up.
You also have the option of either watching the full talk from the quote you like or clicking the share button to share the quote directly on Facebook, Twitter, or through email. You can also always opt for the old fashioned route and copy/paste the quote if you prefer.
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I tried it out today by posting this TED quote to BBB Systems’ Twitter page:
“In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls.” (Joe Sabia)Bryan Laurienti, co-owner of BBB Systems, also suggests coming up with your own quotes. Draw inspiration from your passions and turn them into little nuggets of wisdom (in 140 characters or less). If you’re able to do this, people will be retweeting and sharing your quotes (with your name attached) which will increase your exposure greatly on social media and beyond.
Tell us: Do you think sharing quotes is a good way to increase your brand’s social media reach?