Starbucks: Social Media Revenue Based on Relationships

Comments: 3

  • Great article Ernan.

    It’s good to see some actually statistics here about Starbucks social media strategy.

    This is really what Social Media is about, breaking down the fences that where built with mass media and building relationships with customers.

    You need to see social media as an online community. Facebook pages, LinkedIn groups, Twitter, Pinterest, Google+ communities are not just broadcast mediums they’re platforms to engage customers with great content and a reciprocal approach. Like you said you have to listen as much as you talk.

  • As a new community manager I follow their social channels closely, because I really feel they are setting the bar in what it means to be a social business. Enjoyed reading your article, thanks for sharing! :)

  • Thanks Stephen and Jenny for your feedback.
    Good to know that the blog is providing you with useful tips.
    With best wishes,

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