Social Strategy for the Dogs. How Social Media is Saving Animal Lives.

Comments: 16


  • Jan P says:

    Great Article!!! yes this is the great power of social media to connect communities on sooooo many levels!! I love to see it being used for positive. Connecting people and families with pets is a wonderful use for social media and I look forward to seeing more of this…. I will have to look at how I can incorporate this into my site… thanks again for the info!!
    Jan P
    @eastclttweets

  • Gerard Jendras says:

    Check out this story…a tale first shared on Craigslist, which went on to trigger an outpouring of generosity: https://fundrazr.com/campaigns/dcLcb?utm_campaign=story-update&utm_medium=email&utm_source=10-2013

  • Tami Stodghill says:

    We actually share dogs on Facebook all day—everyday. I believe it helps…even one dog saved is worth it. We actually posted our dog, Annabelle, who can’t walk and has neurological issues and when we saw she wasn’t adopted 2 months later, we drove over 1200 miles to go get her. She is now a member of our family and we couldn’t love her more.

    • Tami
      That unmistakable, instant bond I felt with “Bit.ly”, would have made me drive the distance too. The look she gave me and my (then 3 yr old) son was almost magical. And how she allowed him to cuddle with her in her hiding spot under a bench…. I actually had to carry her in and out of the house for almost 2 months. Now, 10 lbs heavier and 200% happier and healthier, I cannot imagine our family without her.

  • When deciding on how to marketing your business online, read and listen to the advice, do some testing yourself, and do question it. Then you are in a good position to decide how to split your budget. PPC can be expensive yes, but if you are savvy you can get a lot back, my advice would be to continually test the waters and built it up slowly.

  • Sorry I cut and paste the wrong comment into the box, my apologies, here is the comment I should have posted…This is a wonderful post. Anything that can be done to help connect animals to loving homes is fantastic. Social media as you have shown has a lot of potential for this (your animals are adorable I must add). I understand that budgets and staffing resources are often very tight but maybe this is a great opportunity to take on students straight out of college or university as a volunteer for a couple of months, they can set everything up to ensure it’s low maintenance, train the current permanent members of staff to manage the platforms and they are then helping a fantastic cause whilst gaining great experience to add to their CV.

    • Daisy they have numerous volunteers, but I think could really benefit from someone like you describe. I may have to pass the torch to a student! However, many times once the intern/volunteering students gets a career going they often fall off the radar. That has been my experience. This endeavor needs consistency.

  • Very thorough and well written article Jessica! Your advise really speaks to the holistic nature of social and how it can be used to share your stories, build communities, and reach audiences in any context.

    I’m glad that HootSuite is playing a part in telling the dog’s story!

    -Connor from HootSuite

  • Well this is a great idea. I had been looking at my local cat shelter and if they used social media it would certainly make a bigger impact than the current website they use. As good as it is right now, they could always do with a boost. Good to see social media has some additional benefits, at least, it’s not all about chronic narcissism.

  • Alex, Maybe you could make a suggestion to them.. With a few tips it would not take too much time out of the day to take a quick photo and request to share via social..

  • Very good article. It definitely shows us the power that social media can have on impacting lives of people and animals. I think all shelters should have a presence on social media and it would definitely help with possibly increasing adoption rates. The shelters could also inform new pet owners about how to raise a pet properly and the care and attention they may need in the future.
    Great way to raise awareness and makes me feel good

  • Maria says:

    I recently rescued a lovely min-pin which I found via one of the adoption websites. It would have been even better if a potential adoptee could interact virtually with the folks temporarily caring for the pets to ask specific questions and the use of social media could expedite the process of getting these animals to a permanent home.
    Very glad to hear that some folks are catching on to this idea!

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