Social Media Strategy: Research to Boost Your Social Marketing ROI

Comments: 3

  • Greta article, Bill. That first stat always stuns me. And I cringe every time I see a FB brand page where the company is not responding to comments. Why? I don’t get it. It’s like if a customer comes in your store and asks where he can find the smart TVs and you ignore him and walk away. Rude. I have to say, I was surprised by that last stat too–Twitter beating Bing & yahoo combined. Noteworthy for sure.

  • Bill Faeth says:

    Coreen – Thanks for your kind words. We still get blown away by these stats as well unfortunately it is a reality and your point about the customer looking for a Smart TV is dead on. It is way too easy to monitor and respond via most all social channels today to let it go.

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