Social Media Strategies for Fashion Industry

With an estimated 25% of all internet page views originating from social media websites, every business in every niche is working towards taking full advantage of the potential to be found in social media.

One niche making a real splash on Twitter, Facebook and other social platforms is the fashion industry. Known for its ability and need to make an impression on technologically savvy young people in particular, the potential to grow any fashion website, from that of a high-end, exclusive designer to that of a simple blog keeping up on the changes in the industry, is absolutely unlimited.

If your fashion-related website needs a traffic boost, consider these social media strategies for the fashion industry!

1. Ignoring the Internet is Futile

Social Media Strategies for Fashion Industry

Most of the what the fashion industry creates and presents has very little to do with high technology but the time that any business could ignore the internet and still succeed has passed; it’s time to jump on the bandwagon that is the world wide web.

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With millions of fashion-related searches performed via Google each day and many hundreds of millions of at least moderately fashion savvy social media users floating about the internet, the opportunity to bring entirely new faces, attitudes and buying power into your fold should be all the proof you need that the time to utilize the internet for your brand is now.

2. Open Up and Be Inclusive

While the fashion industry has always been known as one that generally shunned outsiders, the information age has brought countless new fans, critics and commentators into the thick of things and this fact must be embraced. While obscurity can play a role in building on the mystique of a fashion designer or firm, the endless opportunities to view and opine online present too much of a potential boon to your website to be ignored.

Leaving any ideas of elitism behind, work hard to include anyone and everyone who wishes to be involved with what you do via your social media offerings, making your brand one that people associate with openness and conversation instead of elusiveness.

3. Follow in the Footsteps of Giants

Social Media Strategies for Fashion Industry

While many design and fashion brands are reluctant to dive into the world of social media and over-saturate their brands, there are many examples out there of major and majorly successful firms successfully leveraging social trends to their benefit. According to Drees Code Finder, Victoria’s Secret, perhaps the world’s best known seller of women’s lingerie, has more than 18 million connected fans on Facebook, giving it a huge amount of reach when launching new products or looking to get the public interested in its future.

2 Fashion-Specific Social Media Sites to Take Advantage Of

Social Media Strategies for Fashion Industry

While Facebook, Twitter, Google+ and company all provide massive platforms to reach people of all varieties, sometimes a unique niche requires a unique platform. With that in mind, here are two of the most prominent fashion-based social media sites that you can start taking advantage of today:

1. Polyvore

Boasting millions of unique visitors each month, every one of them with an interest in the fashion industry, fashion site Polyvore offers designers and other fashion professionals the ability to showcase their products to the very people who want to buy them, all with ease and at little or no cost. Polyvore offers unique possibilities for fashion insiders to engage the public, including contests, showcases and limitless visual marketing opportunities.

2. UsTrendy

UsTrendy offers a place for designers to have their portfolios judged, rated and commented upon by the public, with the potential for highly-rated items to be featured on the site’s most public areas. This unbeatably targeted advertising comes at the cost only of allowing one’s designs to be scrutinized, opening your products up to new buyers, models and colleagues with the click of a button.

Image Credits: Hernan Irastorza: 1, 2, 3; 4.

Comments: 1

  • Business management tools are stepping their game up too; recognising that things are moving into a social media environment, it’s become important to track social CRM and start to interact more with the target audience.

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