Social Media Practices to Expect in 2013

Comments: 14

  • Elana says:

    Alex, I definitely agree with you in that the continued rise of Google+ (social search engine) will help to police and clean up the web; reducing “junk” sites. Thanks for the 2013 forecast!


    • Thanks Elena! Google+ is still so young compared to the more established social media formats, I can’t help but see it getting more popular. Anything that reduces spam is fine by me.

  • Alex, Great post. Another trend I see is the democratization of social within the organization.Till date it has been primarily the social media managers who have been at the center of it all. However, to become more customer centric, social needs to permeate within the organization and it is beginning to happen, albeit slowly.

    • Thanks Vijay. You are indeed right. I can only speak for England, but here employees are being encouraged to use Twitter etc. during the course of the day. Many of our police officers here do this! With mixed results it has to be said.

  • Well, No one can ignore importance of social media for businesses. Social searches is really counts a lot and videos are the best interaction medium.
    This trend analysis is really helpful and useful.

    • Tremendous, thanks Roger! Actually it would be interesting to see how a company got on without bothering with social media. It would be an archaic experiment! It would certainly stop you from interacting with your customers in the same way, which would be a bother.

  • Timely insights here, Alex! For all the social shopping and content sharing on platforms like Facebook and Twitter, I hope that companies continue to operate their social presences “in tandem” with their official websites, instead of relying solely on their Facebook or Pinterest page to represent their brand. This is deadly, and there’s a term for it: “digital sharecropping”. Business owners must understand that they do not own anything that is created on platforms like Facebook, and are at the mercy of the Terms and Agreements of these sites. I hope that in 2013, businesses negotiate their social strategies as tools for their official web presence, not foundations.

    Thanks for the great article!
    Sarah Bauer
    Navigator Multimedia

    • Indeedy, well written Sarah! I’ll be using “digital sharecropping” from now on. It’s interesting to think of all these major companies at Mark Zuckerberg’s whim; his personal wealth is up to $9.4 billion now. Very impressive, to put it mildly. And Facebook has, in a very short space of time, risen above so many major companies.

  • Qnary says:

    It will be interesting to see how social media continues to change in the coming year. Will our involvement with Facebook keep increasing or will another social media platform start to share our attention?

    • Pinterest! Well maybe, but probably not. I think Facebook’s set to dominate social media for a long time. I’d like to see StumbleUpon gain in popularity as it’s a really enjoyable service. So far they have 20 million users and that should continue on its way. I think what we could possibly see is all of the most popular social media forms merging more and more.

  • jon schlackman says:

    I think the opposite will start to take effect. With ROI like the reported 0% influence sm marketing had on Black Friday, brands are probably going to take a good hard look at what a facebook add will give them (almost nothing) a Linkedin ad (absolutely nothing) and engagement (very little for those who aren’t already fans of the brand)

    But I do think 2013 will show an increase in using social to answer customers’ questions and provide general support.

  • For the most part Alex, you’re 2013 crystal ball is pretty clear. I would add that since Google owns search and G+ has already passed the 400MM mark and ones Authorship (aka) trusted identity the impact these digital assets will have on social search and SERPS will be significant in 2013

    • Hi Neil, thanks for the input. You’re quite right, I think the whole trusted identity thing is going to be a big plus this year.

      Interestingly Pinterest look set to head into a lengthy court battle as others accuse them of stealing their idea; expect a Social Network styled film before long!

      Happy New Year!

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