Want to get the most out of your social media marketing activities?
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:
Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos to drive engagement.
- Example: Starbucks posts photos to Facebook from Instagram, and many of the brand’s photos are taken by customers — not the company.
Implement Twitter cards so that any tweets of your content include applicable visual media.
- Example: Huffington Post includes an image with each tweet and customizes the title tag. You can take this further by attributing content to creators, customizing the snippet, and using images up to 560 x 750 px.
Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream.
- Example: Toyota uses Google+ Hangouts to create an interactive, visual experience — the Toyota Collaborator enables 5 people to design their dream Toyota and take it on a virtual test drive with Google Maps.
On Flickr, the goal is to enjoy high-quality photos in collections, so only post your best ones.
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Example: Tyson Robichaud makes photography interactive by setting up challenges. Winning photos are posted o his Flickr page and shared with a larger audience, which drives engagement for him and the featured photographers.
Brand pins with your logo to create visual reminders.
- Example: Nordstrom is the most-followed brand on Pinterest. By offering free shipping on the most-pinned items, it drives online engagement and in-store sales.
Encourage your customers to use your company’s hashtag and reward them by “regramming” the best ones.
- Example: Facilitate conversations that are already happening on Instagram. Chobani uses hashtags created by the community, not the company.
You only have 6 seconds to work with in a Vine video, so use objects that align with your company’s brand.
- Example: Place your product front and center like Oreo. Almost all of their Vines begin with its celebrated cookie in full portrait mode.
Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos.
- Example: Chef Paul Maloney showcases images of his delicious food creations, resulting in more views and job requests.
Take advantage of YouTube’s video editor and combine existing videos to create new ones that show your product in action.
- Example: ADT’s YouTube channel enables viewers to look inside the homes of professional athletes who use ADT Pulse.