Last week, I shared Michael Stelzner’s annual report on the state of social media marketing from Social Media Examiner. Today, I’d like to share another take on what’s going on in social media marketing now with a cool infographic (and you guys who read my blog frequently, know how much I love infographics). So, enjoy the report in a more visual perspective.
There’s really nothing new here, but you should take the time to read the original report – especially if you’re a business just thinking about adding social media to your other marketing efforts. Also, be prepared — social media takes a LOT of time and it has a relatively steep learning curve.
A final word about outsourcing your social media. I know it sounds self-serving because Hausman and Associates offers integrated social media solutions, but subtleties in the creation of social media can spell disaster if you don’t have a clear understanding of these subtleties.
Similarly, without effective listening, your brand is in danger and you won’t even know until it’s too late to fix the problem.
A depth understanding of metrics is also critical to optimize your performance — and we all know ROI is a something everyone wants to track.
But, if you’re determined to manage your social media marketing in-house, be aware that we’re still there to help you. Subscribe to our FREE newsletter to get the cutting-edge tips you need to make your brand ROCK!