BOSHspeaks-Social Media Learning Strategy- 4 Points that Combine High Touch and High Tech
If you’re like me and many of our clients, transitioning from traditional to new media seems like a reasonable expectation, as most individuals, brands and businesses now realize the value of having an online presence.
But are you ready to give up high touch relationships for high tech?
Do you really have to give up anything?
The fear of high tech can actually be holding you back from learning technology that will not only help you to make a transition – but will also improve your knowledge and online business opportunities.
Before you answer these questions, consider the following points:
POINT 1: Technology is your friend.
“I’ve just got to get over my fear of technology.” This is still a common phrase that is spoken by those over age forty.
Well friends, it’s time to face your fear head-on!
Once you hit that single key and then (yes, a second time) you hit it again, you will realize that you won’t blow up your computer – nor will you lose any moving body parts in the process.
Seriously, you can learn pretty much everything online now, with tutorials, audio sessions, webinars, personal and tele-coaching series that will bring you up to speed with technology in no time.
Don’t let technology freak you out.
You can begin learning easily, even on the telephone!
POINT 2: Learn from a real person.
Regardless if you choose to learn online or in a live classroom session, know that a real person has created a learning environment to address your individual needs.
If you are overwhelmed with new media and have questions that need to be answered, training can be customized to help you at your starting point.
Learning should fit with your schedule, your agenda and your learning style, at your convenience.
Find an online training organization that customizes its delivery agenda to meet your needs.
POINT 3: Conversation requires engagement.
Teaching and learning online provides a way for us to continue our conversations long after our initial meeting.
We continue to teach others how to expand their social networks and engage their audiences of visitors, followers and potential clients both on and offline.
Your teacher, coach or instructor should take personal interest in your individual learning needs and should be interested not only in teaching you, but in becoming your advocate and coach, as you learn and practice your new skills to help you Get found. Get noticed. Get business.™
At SM Strategy Group we help you and train you to stay in business by building online relationships.
POINT 4: Keep “the cloud” in perspective.
Regardless of where information is exchanged, stored and accessed, keep in mind that people sell things. Doing business online allows people who know how to sell things, sell things.
No matter how much you choose to use technology, there still needs to be a live person who can sell your services or products.
Technology does not eliminate conversation, interactivity and engagement.
Along with e-commerce, using technology should enhance your relationships online. You can make it easier and more convenient for your clients who choose to do business with you this way.
New media has revolutionized the way that we communicate and do business.
Learn how to evolve your traditional marketing to using new media methods that clearly match your business goals.
If you haven’t already done this, write down your top three business goals for 2012. Answer these additional questions to discover how to combine high tech and high touch to help you realize your goals:
1. Do you need to take time to discover how technology can assist you in reaching your business goals?
2. Are there methods online that you are not currently using to help you to achieve your goals?
3. Can a social media strategy help you to realize your goals?
If you answered YES to any of these questions, share your comments and receive a FREE 30 minute training consultation with SM Strategy Group.
We make it easy to combine high tech and high touch. We want to help you and teach you how to Get found. Get noticed. Get business.™
Let us help you meet your 2012 business goals and prosper online in the New Year!
