Social Media is Like Working Out

Comments: 6

  • I absolutely agree with this article. As a social media coach and consultant I see myself more as a cheerleader with a strict schedule.
    In years past I have attempted to manage social media campaigns on the behalf of others. O
    utside of being hired full time to do nothing but be the social voice for a particular company, there is no way to “give” a social media voice to someone else’s business.

    They need to find their own.

    I’m just there to help them identify it, use it, and hone it.

  • I love this analogy! I’d also add that variety is important – doing the same thing over and over again won’t challenge you or excite your community. As well, if you don’t continually push to be better, you’ll fall into a rut and won’t achieve the results you’re looking for.

    Zoe Geddes-Soltess
    Community Engagement, Salesforce Radian6

  • Just like a successful workout routine needs to be switched up so does your social media routine. Different muscles need to be worked in a different way. Try different platforms, try posting at different times.

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.