Social Media is Like Working Out

Social media personal trainingI see myself as a sort of Personal Trainer.

If you ask people what constitutes a successful exercise regimen, they will most likely say determination, commitment, willpower and perseverance.

These are the same characteristics of an effective social media campaign.

If you work out once per week, you are not going to get the results that you would get if you incorporated exercise into your daily routine.

If you only blog once per month and post to Facebook once per week, you are not going to see any results in terms of building an active and engaged online community.

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In many ways, Personal Trainers and Social Media Consultants are a lot alike.

We provide practical tips about creating, implementing and measuring a routine – and then our clients go off by themselves, hopefully to succeed (some to fail).

Here are my three Personal Training tips for your social media marketing strategy:

1.     Avoid discouragement. After you’ve worked on it for a while, the initial excitement will wear off. This is where you will be tested – do you get discouraged, or do you try even harder?

2.     It’s important to do something every day. Read a blog, post on a social networking site, take a webinar. If you are to succeed, you need to exercise your social media muscles daily.

3.     Make it part of your daily routine. Social media, like exercise, is not something you cross off your weekly To Do list. You need to be active every single day to make it stick.

What do you think – are there other Personal Training tips that you use to be effective at social media? Please leave your thoughts in the comments section below. Thank you for reading! 

Comments: 6

  • I absolutely agree with this article. As a social media coach and consultant I see myself more as a cheerleader with a strict schedule.
    In years past I have attempted to manage social media campaigns on the behalf of others. O
    utside of being hired full time to do nothing but be the social voice for a particular company, there is no way to “give” a social media voice to someone else’s business.

    They need to find their own.

    I’m just there to help them identify it, use it, and hone it.

  • I love this analogy! I’d also add that variety is important – doing the same thing over and over again won’t challenge you or excite your community. As well, if you don’t continually push to be better, you’ll fall into a rut and won’t achieve the results you’re looking for.

    Zoe Geddes-Soltess
    Community Engagement, Salesforce Radian6

  • K Danley says:

    Just like a successful workout routine needs to be switched up so does your social media routine. Different muscles need to be worked in a different way. Try different platforms, try posting at different times.

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