Let me explain, many business owners wrongly believe that by participating in social media that’s all they need to do to generate results online. This is incorrect, a good online marketing strategy will include multiple channels. The important point to understand is that social media is not a strategy on it’s own, it’s a channel which is part of a greater strategy plan.
Now I know, that all sounds very corporate and possibly is a little hard to understand, so I’ll explain it in more simple terms. If you were to build a table and you placed just one leg at the front left would it stand up?
Of course not, a table needs at least two legs to stand, and then it’s still not very stable at all. The more legs you add to the table the more stable it becomes. In terms of an online marketing strategy, if you have just one channel, social media, then your online marketing strategy isn’t stable.
To build a stable, robust and scalable online marketing strategy you need multiple channels, you need SEO and Social media, but there are also other channels you can add as well. The more channels you add the more likely your strategy is to succeed and not fall over
Be careful though, as a business owner you have limited time to actually oversee and participate in your online marketing strategy. If you want to succeed you need to find that happy medium between too few channels and too many channels. Committing to too many channels could result in you doing none of them well, while committing to too few channels could results in failure as well.
As you can see, the balance of creating a good online marketing strategy can be very tedious, but in my experience the more time spent in planning and developing the strategy the greater results you can achieve. So if you’re a business owner wondering why you’re not succeeding at generating online sales, then you need to look at your strategy.
Specifically start by looking at what channels you are targeting and what results you are getting. Cut out the channels which are taking too much time and not generating results and test adding in new channels.
