Who among us wouldn’t love to find a marketing tool that would cause our phone to ring with…
- Lots of clients
- The right clients in the areas we serve
- Those who know how to pay their bills
- Those who LOVE us, I mean REALLY love us
- Media who want to write about all the wonderful things we do
- People who want to refer profitable business to us
- Conference organizers who want to pay us huge sums of money to speak
- Colleagues who want to cross-sell our services to their clients
Well, sure, I’d love it! Wouldn’t you?
I’d love for my only problems to be…
- Finding enough time to answer the phone
- Meeting with people
- Performing the work they need to the best of my abilities
Wouldn’t life be grand?
When it comes to Social Media, many have the expectations I outlined above. They want them to produce results pronto, and for life to be much easier as a result of just signing on in these spaces.
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I used to inhabit the direct-response marketing and promotional world at Time Warner. We used lots of direct response “quick fixes” for every promotion. I can tell you that, for the most part, Social Media aren’t that.
I was being facetious when I titled this “If You’re Looking For A Quick Fix, Move Along.” I don’t really want you to move along. I want you to readjust your expectations when it comes to the fine skill of relationship marketing.
I want you to…
- Have an idea what you want to do in these spaces
- Know who you want to do it with
- Take the time to go through the stages of social media networking
- Understand how these Social Media, these tools, integrate with your existing practice
- and last but not least, I want you to remember that this takes time
Yes, I know most of us were born in an era of instant gratification, of disposable everything (including relationships), of little patience when it comes to staying the course until we get what we want, and of being so plugged in 24 hours a day that we find it difficult to find time to eat a healthy meal much less build relationships. I get that.
I’m sorry. There are no two ways around it. If you want to build a network of people who know, like and trust you, which is important in the legal profession, and who might want to do business with you one of these days, then you’re just going to have to put in the time to make it happen.
Do you agree?
As always, I can be contacted at firstname.lastname@example.org.