Social Media as a Customer Service Channel – Listen, Engage, and Learn

Comments: 2

  • Social media customer service IS the new way to engage with your customers. If someone is unhappy with your brand or estatic with your brand, they are sharing it with their friends on social media. Be there. Not nesscarily to jump in at every moment but to report on the sentiment of your brand and discover new marketing research. Dialogue Marketing has a custom CRM tool that has helped companies discover new target markets, promotions and even helped loss provention in finding customers that steal from them!

  • Feedback/interaction is crucial for companies/small business owners/entrepreneurs utilizing social media! I believe that most realize social media is a vital component of their overall marketing plan, yet fall short on follow-through. They downplay the “social” aspect of social media…a major faux pas!

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