Social Media Calendar: A How To Approach

It’s clear that like all things in marketing you need to determine your objectives. Only then can you evaluate and assess if your Social Media efforts are performing well. Once you have determined your objectives, the most critical aspect of developing a community is creating a calendar that will provide you with clear and concise directions and strategy on writing of posts.

What is an social media calendar?
A social media calendar allows you to plan out your topics and initiatives by week, and by month. This provides you with the foundation to develop Facebook Posts, Blogs and Tweets by evaluating and considering the social media landscape as it pertains to your business or brand. It allows you to integrate all your efforts into one visual document to make sure that you have a holistic approach to your social media.

Here’s how you start establishing a Social Media Calendar.

1) Understanding your target audience…intimately. For starters, Facebook allows you to really niche your audience. So reaching the 1% of the 15% is totally attainable. And Twitter allows you to evaluate and assess trending topics….So put these 2 great abilities together and you can now get a dimensional view of your target. Understanding your consumer’s psychographics has never been more important. What do they like? Who do they like? What other brands are they following?

2) Visually map up your brand’s interests. That’s right. What subjects are important to your brand or business? It goes to follow that those are the same interest for your audience. Let’s say your brand is a Health Supplement, then fitness, health issues and nutrition are all top interests. This is a good starting to point to direct you in creating posts and engaging your brands with other relevant Pages.

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3) Fill in your brand’s social calendar. It’s important to know when events that are key to your brand’s make up happen…and partake and engage in them. Taking my previous example of a Health Supplement, there’s a Nutrition month or Heart Health Month, or Diabetes Month. If your brand or business is within the Food Industry or Beverage Industry, then Mother’s Day, Father’s Day, Valentines, Weekends and BBQs are all events that are pertinent which can fill your social media calendar.

4) Build excitement. Launch a contest, provide samples, offer coupons…get in the know with your community. While the excitement is on…or the contest, take advantage of their interest to provide relevant and thought provoking posts for them to engage in.

5) Be in sync. It’s important for brands to have all their marketing integrated. If there’s a product launch, make sure you plan for it, tweet it and promote it.The timing of posts and tweets is key to the success of your marketing activities.

A social media calendar is a plan…but its the sum of all its parts that provides a solid foundation for a Brand’s Social Media Initiatives. Having a social media calendar doesn’t mean it’s rigid. Quite the contrary, like all things social, it must be allowed to be fluid, to respond and react to twitter trendings, a newsworthy topic, or he latest and greatest happening that pertains to your brand or business.

Comments: 6

  • Thanks for sharing your insight, Miriam! This is something I only recently began to struggle with. I was ineffectively hitting multiple targets instead of honing in on the certain areas that would help me best. I plan on sharing this post with other bloggers who struggle with the same thing!

  • Thank you Miriam Hara for sharing this creative post with your readers. Plzzz share some more ideas about Social Media Marketing.

    Angela Gowin

  • Michael Wilson says:

    These are some great strategies! From reading this, it seems like a great plan to further market your brand using any resources that you have at any given time. Always promote your content online and using social media so that many more people will see what you are trying to promote. I think that building excitement is one of the critical points in this article because without some sort of hype to promote your product, they (potential customers) won’t know what they are getting into.

  • Lori says:

    Thanks for the insights. I’ve been having a heck of a time coordinating my family of sites to work together and I’m definitely working on a calendar now to figure it out.

  • harriet says:

    I found an article recently and it talked about criticizing your manager on social media. I can’t find it now. Can anyone help? It was written by Campbell.

  • Great insights! I’m a starter and for this one Understanding your target audience its a good beginning to start my blogs. This is a great help for me. I appreciate for sharing this. Thanks.

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