Social Media: Avoiding Squirrel Syndrome

Comments: 2

  • Great article! I tell my clients the same thing, although I call it hamster marketing and its one of the easiest and most costly mistakes that an SME can make. Besides the ones that you mention here, I recommend linking marketing activities to a specific objective like lead generation or personal relationship building.

  • IWP says:

    It seems most people are afraid not to follow the crowd. I guess you could call it lemming marketing.

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