Social Media and Online Reputation Crisis in the London Olympics: Lessons Learned

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  • I think this is a complicated issue. For example, even though #NBCFail was trending, statistics have shown that the the number of viewers was up from the Beijing Olympics. Surely this means it didn’t bother people very much. And in terms of the IOC placing restrictions on the athletes, is that going a step too far? Surely the athletes who were involved with inappropriate remarks should be disciplined, but what about those who are simply sharing their Olympic experience? I think it cut down on how social the games could have been. It will be interesting what’s done about the World Cup in 2014, as it’s a different governing body. And as social media continues to grow, we’ll see what happens with Rio 2016!

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