Booz & Co and Buddy Media’s recent study on the state of social media and marketing offers some interesting insights into what companies are doing now, and where they plan to invest in the future.
For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have PR leading the social media efforts.
And Social Media is gaining the attention of the CEO
88% of companies use social media for PR purposes.
Most companies will be increasing their social media spend. 57% say they will hire inhouse talent vs 47% who prefer to work with outsource partners.
Good Post.
The benefit of social media marketing is standing out in an increasingly noisy world and also it has helped in Improving traffic and subscribers for their business. Nearly two-thirds of marketers indicated a rise in search engine rankings was a huge benefit of social media marketing. As search engine rankings improve, so will business exposure and lead generation efforts, and overall marketing expenses will decrease.