Every so often, I am asked the question ‘So how do I get started on Social?’ It seems so easy but yet so daunting. Social media is an incredibly vast space. It seems like every day there are new networks or tools becoming available, and all of them with similar – and yet, also different – features. If you’re new to social media, it can be awfully difficult to know where to even begin. Here are three tips to get you started using social media for your business:
#1: Pick a few channels and get to know them well
One of the biggest rookie mistakes you can make with social media is to fly out of the gate and start trying to tackle everything in your path. If you sign up for 10 or 12 services on the same day and make a vow to blog daily while interacting and engaging across your social channels, you’re heading for Burn-Out City. Instead of spreading yourself too thin and becoming a “jack of all trades, but master of none,” pick a few platforms that are most relevant to you and your needs, and work on learning them. For many businesses, Facebook, LinkedIn and Twitter will probably be in your top three. If you’re already using these for personal use, you’re ahead of the curve, but you still need to learn how to use them for business!
#2: Listen, listen, and listen
It’s a good idea to spend the first couple of days or even weeks to listen to the conversations happening over social channels. Identify what the key conversations relevant to your business are and who are the key influencers. Don’t underestimate the value of listening. You can get deep insights into customer buying behavior, changing customer preferences, and even identify potential leads.
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#3: Branch out and be social
Identify who the key influencers are in your space and start following them. Identify who in turn they are following which could give you ideas. Once you are ready start engaging in conversations. Suggest you start slowly and build your brand from there, one step at time. Reach out to new people and let relationships develop naturally, just as you might in real life. You never know what kinds of great things will grow from them.
Don’t give up
As it is with anything else, social media takes time and patience. You know what they say about Rome. But if you stick with social media and you keep reaching out to new people and trying to engage others in conversation, you’ll find more value and worth. You’ll also find that it’s more fun and enjoyable. And one day, you’ll realize that you’ve broken through to the other side of that wall.
What are your best tips for getting started on social media? Please drop us a comment and let us know!