How can you build an engaged social media community for your brand?
Petopia, one of the largest pet retail stores in Singapore has used Facebook Page promotion apps to strategically grow their social community. The use of app promotions on their Facebook Page enabled Petopia to see significant results in growth of their fan base and the engagement and interaction of their fan base on Facebook but even broader across Twitter, Pinterest, and other social platforms.
Petopia began using TabSite for their Facebook Page in June of 2012 and below is a excerpt of their Facebook results in growth and reach for their Facebook Page using a combination of different contests and promotions.
This firsthand outline notes the value of a promotion on a Facebook page which can impact engagement positively in such areas as:
- Use of a Like Gate on the tab ensure visitors “Like” the Page in order to participate
- Photo Contests empower fans to enter and motivates fans to spread the word to their friend networks results in friends of fan entrants readily coming to view, vote, and participate themselves.
- Social sharing tools in the contest makes it easy for the company, entrants, and voters to create extended reach to Twitter, Facebook, Pinterest, and Google +.
- Facebook Page promotions that incorporate additional social platforms in the entry process such as Pinterest and Instagram, allow a direct approach to increase exposure on additional social platforms with referral links all leading back to the Facebook Page. Examples include the TabSite Pin Deal and Instagram Apps for Facebook Pages.
Related Resources from B2C
» Free Webcast: How to Craft the Ideal Content Strategy for Your Facebook Page
From Petopia Marketing Director Richard Wee:
“We found out about TabSite when we needed a viable solution to increase the reach of our tabs on Facebook to the size-able mobile audience (More than 52% of users access Facebook on mobile devices). TabSite provided a mobile solution so fans can access the tabs on their mobile device.
Since July 2012, we signed up for the yearly TabSite Platinum plan which provided us with a treasure trove of applications which made our activities and contests more lively, look more professional and most of all, engaging.
Their user-friendly platform made it easy for a non-tech savvy administrators like us to quickly put together a promotion, contest or tool to share with our Facebook fans and friends, with minimal cost!
Since we started using TabSite, we have increased our fan count by more than 10,000, from 13,500+ fans in July 2012 to its current 23,500+ in September 2012, within a span of 2 months!
We are proud to announce that as a singular outfit, our Fan Page www.facebook.com/petopianworld has the largest social media network for a pet business in Singapore and the region!
With the help of Tabsite, we were even able to setup a “Lost and Found a Pet” Notice Board where people can post missing or found notices of lost pets, and share it using multiple social media tools on our network which now reaches 4 million users!
With Tabsite’s new introductions like Group Deals, 2-stage voting and many other exciting features, we were managed to excite our Facebook fans and friends and grow our base.
We would like thank Tabsite for helping us grow our community and look forward to many new innovations from Mike and team!
Join our growing network of animal lovers at www.facebook.com/petopianworld and participate in our fun activities, thanks to Tabsite!
Petopia – Centre for Holistic Pet Wellness
Find out more about Petopia here:
Web / http://www.petopia.sg
Facebook / http://www.facebook.com/petopianworld
Blog / http://petopia.sg/blog
Petopia utilized TabSite Photo Contests, Share Deal, and other Engagement promotion Apps as part of their marketing efforts to build their social media base. They have achieved success in both their community numbers and the interaction and return visits to their Facebook Page.
Together, interactive Facebook Page app tools enable businesses like Petopia to build their Like count but more than that to increase interactive engagement and reach friends of fans via entrant voting support and social sharing tools. Promotions on Facebook have become a valuable resource to extend brand recognition, introduce the company to potential new customers, and build further brand loyalty among existing fans and customers, all of which are critical measurement factors in determining social media marketing success.