Designing and customizing your social media pages is a very important part of your social marketing plan, determining how well you’re able to connect with your visitors and potential customers during both the first few seconds they view your page and during their return visits when they come seeking promotional material and product information.
Whether you’re just getting started with the initial design of your YouTube channel, Facebook fan page, LinkedIn company profile or Twitter feed or you’re an old hand looking for a fresh start, use these fantastic pages as a showcase of customized social media pages for your inspiration!
Gillette, a popular brand Procter & Gamble of razor blades and other men’s and women’s skin care products, rocks its YouTube channel page in a way that connects with visitors instantly. The main page is utilized to show a large image and video grid showcasing popular personalities using their products and offering one click access to its most popular videos. Easy-to-see and use navigation above the main content area offers links that lead to other areas of the Gillette YouTube experience.
We may not all be able to afford to own one, but anyone anywhere can instantly build their own custom Porsche via the car brand’s Facebook page! This simple app, resting gracefully on the page’s main landing area, offers users the ability to to customize a Porsche model of their choice with colors and custom rims. A live preview pane gives instant results and users are able to share their unique rides via email or directly on the page’s Facebook wall for others to see.
While information abounds on inner pages, this fun, interactive use of FBJS tabs and other Facebook functionality draws users in immediately and thoroughly, helping current potential customers to imagine the possibilities of Porsche ownership and hooking younger viewers on a brand they may be able to consider in the future.
The possibilities in customizing a Twitter page are much more limited since last year’s roll out of wider content on the website and so designing for Twitter means making the best possible use of what space is available to either side of that content.
A fantastic example of what a bit of artistic vision and an eye for pixel widths can achieve can be seen on the Twitter page of graphic designer Ronald Bien. Using a catchy and well-designed mascot as part of the logo on the upper-left of the page and providing basic information about his services beneath it, the page is left to shine with vibrant colors,memorable color patterns and graphic accentuation.
Well known personal computer and home printing giant Hewlett-Packard utilizes their LinkedIn fan page with an eye towards connecting individuals to their offerings as opposed to making a splash with flashy design and graphic inclusions. A simple slider shows off the company’s latest marketing efforts while the rest of the page is dedicated to helping people find information, reviews and purchasing opportunities for HP’s wide array of products. LinkedIn’s employment focus also means that HP employees are able to link themselves to the page and connect directly with visitors also, creating a personalized environment sure to appeal to any customer.
Building a social media presence means something different to every business but, given the similar goals behind the vast majority of them, the good practices outlined from the pages showcased above serve as an excellent groundwork for any attempt at utilizing social platforms to expose your products, services and other offerings to potential customers.
Special thanks to Tom Chu who is the SEO manager at PsPrint, an online printing company specializing in brochure and poster printing among other popular services. His insight and researched helped form this article. Follow PsPrint on Twitter and Facebook
And thanks also goes to Heather Byron who runs an advertising flag company at www.advertising-flags.net which offers solid color and custom flags for better business exposure. She contributed into the Gillette research.