It has been amazing to watch business functions evolve as the ‘social’ wave continues to make a splash (check out the The Path to Social Englightenment Infographic). One of the hot trends we’re hearing right now from our customers is a measurable uptick in efficiency and productivity as they apply social business software to their sales force.
The answer is actually quite simple. Sales is a largely a social function. You don’t sell to machines, you sell to people. You also don’t sell alone – you need a team behind you to win. A fully productive sales team needs access to the right information, the right expertise and the right tools – in real time – to give them the edge to win. A social sales strategy needs to be pervasive, meaning it is not limited to a single sales use case. The ability to connect across boundaries – partners, customers and employees – is absolutely critical to take full advantage of the new way to business and can have a big impact on both direct and indirect sales channels.
A picture is worth a 1000 words. We created the infographic below called “Any Given Sales Day” to illustrate the difference between the old and new way of selling. You can download a copy for yourself as part of our Sales Enablement Toolkit.
We’d love to hear more stories. How are you using Jive for sales enablement? Comment below.
Want to learn more about the new way to sell? Browse the Sales Enablement Toolkit.