The Risks Associated with Social Media Marketing

Comments: 1

  • I agree that social media can both hurt you or help you. For example, lets say you are selling cars and several of yours have recently started catching fire when they are turned on. You can two paths, the first path would be to deny this is happening. The second path would be to acknowledge it and recall the cars affected. The first path would lead to a PR nightmare especially if the media hears about it. The second path would help you avert that PR disaster and may actually help increase your brand reputation.

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.