Highbeam Business, an informational source for professionals, recently released some interesting social media statistics looking at the number of mentions certain social channels are receiving within the media.
The data looked at the number of media mentions for May of 2011 and the same month of the previous year. The results show the rise of interest in social media channels by the media and may reflect an overall increase in popularity with the general public.
| Social Media Outlets | Media Mentions – 6/10 to 6/11 |
| 56% ↑ | |
| 41% ↑ | |
| 91% ↑ | |
| MySpace | 58% ↓ |
| Foursquare | 53% ↑ |
Most interestingly, Twitter gets more mentions than Facebook and LinkedIn has skyrocketed up 91% since last year. This isn’t terribly surprising since LinkedIn recently went public and received a lot of attention. MySpace didn’t fair so well. The once popular social network dropped in mentions by 58%. Though with the acquisition by Specific Media yesterday, that may change quickly.
For marketers, the results of the social media report continue to point to the growing presence and mass scale adoption of these social channels within the media industry and general public. Keeping a close eye on statistics like this can help to shape social media marketing efforts and justify campaigns as well as resources.
Are your online marketing campaigns and web stats reflecting this uptick in usage of social media platforms?
