Presidential Election 2012: Will Social Media Predict The Winner?

Comments: 2

  • It would be difficult for social media to predict the margins by which a candidate will win, but there are several races in recent years where the candidate with the most social media following edged out the competition.

    We rounded up some of this information into an infographic:

  • Saskia Littooij says:

    88% of social media users are registerd as voters. So, it’s for sure that social media has a large impact on the election, especially in this era. However, there is a significant difference in usage of social media between Barack Obama and Mitt Romney. Obama tweets apporoximately 25 times a day, while Romney only tweets once or twice. Although, frequency and consistency are important in social media marketing, there are also a lot of other factors that influence the final result of the US election.

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