Let’s be honest, everyone loves receiving free things, and companies often use giveaways as a tool for free marketing. In fact, one of the main reasons that people “Like” a company’s Facebook page is to either obtain a discount or enter a contest to win something. Brands of all sizes have been participating in giveaways and contests to increase their audiences, and in most cases they have been quite successful. The rise of social media allows businesses to easily create their own contests and giveaways while also building links to your website (great for SEO), increasing traffic, and creating social engagement.
Companies generally require the individual to fulfill some requirements prior to being eligible for giveaways. Some of these requirements include leaving a blog post comment, liking a post on Facebook, following the company on Instagram, or subscribing to the company on YouTube. Most companies require the contestants to do three of these in order to win. In doing so the company is able to increase its brand’s awareness among consumers.
YouTuber Jen of Clothes Encounters collaborates with clothing companies to promote their products. She frequently does giveaways on her YouTube videos. The image above is a giveaway with Runway Bandits that also includes a list of what viewers need to do in order to win the denim jacket she’s wearing.
Making an effort to engage your audience with giveaways and contests will help your company develop a loyal customer base. Your company’s presence within the various social media platforms is important, and Mixed Digital understands this completely. Mixed Digital’s expertise in various social media platforms will not only increase a company’s social engagement with consumers, but they can also increase brand awareness with a simple tap of a finger.
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