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The 7 Building Blocks of Social Media

The 7 Building Blocks of Social Media
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All Social Media Articles - Page 9
Hashtag, You’re It! How To Use Hashtags In Your Marketing Strategy

Hashtag, You’re It! How To Use Hashtags In Your Marketing Strategy

If you are a social media junkie you have likely seen hashtags used in posts made by your friends. Perhaps your buddy checked in at the movies and upon leaving... read more

Social Media For Your Business: Quality Over Quantity

Social Media For Your Business: Quality Over Quantity

We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media... read more

How to Turn a New Follower into a Fan for Life

How to Turn a New Follower into a Fan for Life

If you want to take those curious new followers on social media and turn them into engaged fans for life, you’re going to have to work at it. The trip... read more

The Three Most Awesome and Horrible People on Social Media

The Three Most Awesome and Horrible People on Social Media

Not all social media users are created equal. While some people attract desired social media connections in droves, others repel even before a contact accepts a connection/friend request. Three Most... read more

The History of Viral Videos

The History of Viral Videos

The Beginning of Viral Content Head to the local library and you’ll find shelves and shelves and shelves, piled high with books filled with information about anything and everything. Pull... read more

Do Brands Still Need Agencies for Social Media?

Do Brands Still Need Agencies for Social Media?

Your clients are raising their heads above the murky waters of social media. They are starting to understand what social media actually is, who can do what, and most importantly... read more

6 Great Content Discovery Tools For Your Social Media Streams

6 Great Content Discovery Tools For Your Social Media Streams

In 2013, almost 2 billion people worldwide were using social media networks. That number is expected to grow to 2.5 billion by 2017. Even so, most small businesses still haven’t... read more

10 Ways Social Media Just Cost You That Job!

10 Ways Social Media Just Cost You That Job!

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With all of the clamor (“outrage”?) in recent years about employers using social media, or more precisely, posts on these media, to “screen” job candidates, you might expect that a... read more

Direct Dialogue on Social Media: Celebrities & Fans

Direct Dialogue on Social Media: Celebrities & Fans

Many years ago, the closest connection fans could get to a celebrity or sports star was by simply watching them on TV or going to a venue to see them... read more

Should You Use Social Media or Traditional Marketing to Engage IT Buyers?

Should You Use Social Media or Traditional Marketing to Engage IT Buyers?

When it comes to making the best use of your marketing time and resources, should you: Send more emails or post more content to your blog? Create a direct mail... read more

Apparently, You Can't Make Things Go Viral

Apparently, You Can’t Make Things Go Viral

Before you read anything else, before you do anything else today, watch this video. We’ll wait. Alright, so we should all just stop putting things up on the Internet right? Like,... read more

Social Media Efficiencies: 5 Tips to be More Productive

Social Media Efficiencies: 5 Tips to be More Productive

Does the idea of “Social Media Efficiencies” seem appealing and yet impossible? Are you overwhelmed at times by the sheer volume of information flowing at you online each day? Do... read more

Social Media Requires Strategy. It Requires An Investment.

Social Media Requires Strategy. It Requires An Investment.

I find it amusing when talking with someone about the importance of maintaining an online presence and one of the first questions I get asked is how many Twitter followers... read more

Social Media Analytics: Data ≠ Information

Social Media Analytics: Data ≠ Information

I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) when I came across this statement by Wes Nichols in an Analytics Magazine article from... read more

Social Media: Are We Fighting For Our Souls?

Social Media: Are We Fighting For Our Souls?

Over the last few months, even before the news surfaced that Facebook had experimented with feeds to see how people reacted to a slew of negative posts, it seems like... read more