Social Media
The “Instagram Act” and How to Protect Your Photos Online
1The Internet is a bit like the Wild West when it comes to protecting intellectual property and a new law makes it even a little more difficult to lay claim... read more
J. C. Penney Shows the Perils of Not Thinking Through Social Media
I penned this tweet last week: Some background – To show people it’s a new day at J. C. Penney, the company posted a video called “It’s No Secret” on... read more
5 Things I Wish Small Businesses Understood About Social Media
1Over the years I’ve worked with a lot of small businesses and nonprofits. I’ve submitted all sorts of proposals to work with even more, only to have them rejected or... read more
Mobile Mommy: Mobile Social Media & Internet Usage Stats For Moms
Edison Research just released another great study — Moms and Media 2013. There is a ton of good information in the report including key statistics showing that moms are increasingly... read more
3 Social Marketing Tips: Art Supplies Store
In social media marketing, art supply stores, like any retail business, face the particular challenge of framing their products within the wider scope of their customers needs and interests. Social... read more
How and Why Social Media Won’t Go Away
When home computers first came out, the general sentiment of many “experts” was that they would never catch on. Similar sentiments were expressed when the Internet started, and when e-mail... read more
Are Social Media and Technology Ruining Your Life?
1Social media and technology have changed the way we do everything. Most aspects of our lives are touched by social media and technology and it keeps us connected like never... read more
3 Signs Your Social Media Shout is a Whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”... read more
15 Compelling and Tweetable Social Media Statistics
It’s no secret that social media, when used strategically, is a marketing force to be reckoned with. The ways social media has dominated our culture the past few years is... read more
Chinese Messaging App WeChat Ropes In Parineeti Chopra And Varun Dhawan To Reach Out To The Youth
“If something is working don’t try to invent” is the common belief of marketers. Similarly, Bollywood and Cricket are the default platforms marketers in India use to connect with people.... read more
What Is The Significant Impact Of Social Media On Businesses?
The million dollar questions every business owner has about social media is, “What is the impact of social media on my business? What will I gain from having a social... read more
Are Your B2B Social Media Marketing Campaigns Facebook Friendly?
If you thought photos, graphs, charts and other graphic images were just something to entertain the readers of your company’s blog, think again. The advent of Facebook and LinkedIn news... read more
7 Out of This World Lessons from Astronaut Chris Hadfield’s Social Media Success
Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content... read more
Social Media in Government: Armed Forces Communications
Armed Forces Communications When a citizen joins the Armed Forces, not only do their lives change, but so do those of their families and friends. In many cases, entire families... read more
4 Lessons In Creating Dynamic Social Content
Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands... read more
