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Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right
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Social Media Marketing Snapshot: Which Social Platforms Should You Be Using For Business

Social Media Marketing Snapshot: Which Social Platforms Should You Be Using For Business

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The recent social media boom has caused business marketers to realize the vital importance of expanding their marketing campaigns to include a strong social media presence. The goal of this... read more

Ten DOs and DON’Ts in Social Media Analytics

Ten DOs and DON’Ts in Social Media Analytics

Everyone these days is “doing” data. Or is at least attempting to. And we all know that “doing” data is not easy. It takes time, patience, precision, skill, logical thinking,... read more

How Action Sports Superstars Manage Social Media

How Action Sports Superstars Manage Social Media

It’s a challenge for all of us to manage our personal brands on social media. And big name athletes have much bigger brands, so they have bigger challenges. But athletes... read more

Social Login and its Acceptability – What Do Trends Tell Us?

Social Login and its Acceptability – What Do Trends Tell Us?

The war for consumer identity on the web, a war fought by Facebook, Twitter, Google+, Yahoo and other networks, and founded on the use of social login, is heating up.... read more

Social Media Ownership: Recommendations for Employers

Social Media Ownership: Recommendations for Employers

Many individuals and organizations continue to struggle with the question of social media ownership, which involves the accounts themselves, individual and page profiles, platform content and posting activity. Most of... read more


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No Free Lunch: The Importance of Paid Social Media

No Free Lunch: The Importance of Paid Social Media

It couldn’t last forever. Social media has finally grown up and realized it had to get a real job.What I mean is that social media is no longer free! If you want... read more

Picking The Right Social Network

Picking The Right Social Network

Figuring out which social media platform to use can be a challenge. First, understand who uses each network, then determine which best applies to your company. With a basic understanding... read more

After Lifting Ban On Twitter, Turkish Court Rules To Unblock YouTube

After Lifting Ban On Twitter, Turkish Court Rules To Unblock YouTube

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Nearly a month ago, after Turkish Prime Minister Recep Tayyip Erdogan declared that he “will not leave this nation at the mercy of YouTube and Facebook, he seems to facing... read more

Keeping ‘Busy’ With Social Media

Keeping ‘Busy’ With Social Media

The notion of social media is really exciting. It seems like the entire world is hooked onto it. And the ease with which communication takes place at practically no cost... read more

Mining for Data in the Social Media Warehouse

Mining for Data in the Social Media Warehouse

At this point, it’s no secret that marketers love and loathe data. Similarly, it’s no secret that people shamelessly share data (even – or perhaps especially – when they don’t... read more

Integrate Email and Social Media Marketing in Five Easy Steps

Integrate Email and Social Media Marketing in Five Easy Steps

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Social media and email are two of the most important weapons in your marketing arsenal. Picking one out of them is not an option for any smart marketer, and both... read more

A Look at GoDaddy's Social Media Presence, and How to Improve

A Look at GoDaddy’s Social Media Presence, and How to Improve

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GoDaddy is one of the world’s largest web registrars. How do they fare across social media? What does a typical fan look like? Looking at Facebook user data: GoDaddy draws... read more

Vine Now Has A Direct Messaging Feature

Vine Now Has A Direct Messaging Feature

Messaging is a feature that no network wants to miss on. Vine, the six-second short, looping video sharing network has unveiled its direct messaging feature allowing users to send videos... read more

The Unexpected Horror of Claiming Social Bankruptcy

The Unexpected Horror of Claiming Social Bankruptcy

What would it be like if you officially unplugged yourself from the social web? If a “Human Bandwidth Manager” granted you more human bandwidth in life? If you experienced the... read more

8 Steps To Break Free of the Facebook Charge Machine

8 Steps To Break Free of the Facebook Charge Machine

…And Take Your Fan Base With You. Now that Facebook has gone to a full Goodfellas-style business model with regard to brand pages, it seems all but impossible to reach... read more