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5 Things You Might Be Doing Wrong on Social Media

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Analytics Strategies To Measure Social Signals

Analytics Strategies To Measure Social Signals

Image credit: cdn.socialmediaexaminer.com Getting high quality traffic to your website is very important, especially when you are undertaking a digital marketing campaign. The social media platform has become a popular... read more

Social Media Branding Rule #2: Develop Your Social Media Voice

Social Media Branding Rule #2: Develop Your Social Media Voice

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What is Your Social Media Voice? Branding is not all about your logo, your avatar, your design etc. Although it’s important to think about that, remember that every single thing... read more

How Wimbledon Uses Social Media Listening To Enhance User Experience

How Wimbledon Uses Social Media Listening To Enhance User Experience

Well that’s it then. He’s out. Andy Murray’s reign at Wimbledon came to an abrupt end this week as he was swiftly dispatched by some Bulgarian bloke on Centre Court.... read more

A Picture’s Worth a Thousand Retweets (And Then Some)

A Picture’s Worth a Thousand Retweets (And Then Some)

The old saying goes, ‘a picture’s worth a thousand words’. In the new age of social media, this is more true than ever. Visual social sites, Pinterest and Instagram, blew... read more

Evernote: My New Social Media Managment Tool

Evernote: My New Social Media Managment Tool

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My New Time Saving Tool As a small business owner, I’m always looking for ways to help me save time. My daily to-do list is so big that most days,... read more


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The Mystery Money Behind Social Media

The Mystery Money Behind Social Media

Every day millions of people from around the world tap into Facebook or Twitter in order to connect with a great sphere of people in their network. Many of these... read more

On Your Mark, Get Set, Yo!  (Pun Intended)

On Your Mark, Get Set, Yo! (Pun Intended)

Okay, I must confess – When I first heard of the new app “YO”, I thought it was one of the most inane app ideas ever.  Seriously, a single tap,... read more

How Social Media Helps Companies Communicate

How Social Media Helps Companies Communicate

The far South suburbs of Chicago were hit by some very scary storms the other night.  In fact, when all was said and done, the Weather Service had confirmed five... read more

The Secret to Generating Leads With Social Media

The Secret To Generating Leads With Social Media

When you have made the decision to start using social media for your business, you need to have a goal. It could be to gain more exposure or to increase online conversation... read more

Social Media Does Not Live In the Digital World.

Social Media Does Not Live In the Digital World.

There are two ways to approach social media marketing. Approach #1: Roll out of bed in your pajamas, scrape “relevant” content for your client, load it up into HootSuite, eat... read more

Social Media Marketing Lessons From Queen’s Top Hits

Social Media Marketing Lessons From Queen’s Top Hits

Queen rocked the ‘70s and ‘80s with their innovative lyrics, exciting stage presence, and consistency to create hit after hit. So what can one of the most influential and successful... read more

How My Company Gained 40,000 Social Media Followers - Without Being Sleazeballs

How My Company Gained 40,000 Social Media Followers – Without Being Sleazeballs

Any social media network of value grows organically, not artificially. But just because you can’t force or buy growth doesn’t mean you can’t nurture it. As the social media specialist at... read more

How To Find Friends And Influence People: Engage Your Audience Where They Live On Social Media

How To Find Friends And Influence People: Engage Your Audience Where They Live On Social Media

Whether you manage social media for your company, or use it to promote a personal brand, it’s important to diversify your content to keep the interest of your audience; and... read more

The Importance of Social Media Strategy vs. Tactics

The Importance of Social Media Strategy vs. Tactics

All of those photos you’re posting, ads you’re paying for, videos you’re shooting, social media platforms you’re experimenting with, profiles you’re creating, hashtags you’re using – you know, all of... read more

Tapping Into the Pulse of Social Media in Asia

Tapping Into the Pulse of Social Media in Asia

As I travel around the world, one of the things I find remarkable is how radically different the use of social media can be in different countries. Perhaps there is... read more