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Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right
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Social Media Pundits (Mostly) Suck At Engagement

Social Media Pundits (Mostly) Suck At Engagement

Social media is an industry that isn’t afraid to throw around buzz words. Like a restaurant’s “Soup du jour” a new hot word comes spilling down the road each day... read more

Dilution in Startups

Dilution in Startups

Giving up a piece of your company is never easy and it only gets harder with every additional investment round, every new advisor or team member that commands equity. The... read more

“I Don’t Spend on Social Because I Don’t Understand It.”

“I Don’t Spend on Social Because I Don’t Understand It.”

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I... read more

10 Things To Do Before You Publish That Social Media Update

10 Things To Do Before You Publish That Social Media Update

We love social media. We share and we overshare. For our businesses we love to find great content to post on our various social accounts. But sometimes, we post something... read more

4 Ways Social Media Can Blend Personal Brand and Job Search

4 Ways Social Media Can Blend Personal Brand and Job Search

In your job search, having a great personal brand is a wildly understated way to stand out and better your chances of getting hired. Social media can be used as... read more


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End Your Company's Social Media Narcissism

End Your Company’s Social Media Narcissism

There’s no nice way of breaking the news to a company that what they’re doing is locking themselves deep in an echo chamber. Most businesses make some mistakes when they... read more

Social Media 101: Goals

Social Media 101: Goals

Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do.... read more

Are You Fighting Social Media?

Are You Fighting Social Media?

I once got a phone call from the company that services my central air conditioning unit each year. They had called a couple of weeks before saying that they wanted... read more

7 Words of Wisdom From C.S. Lewis On… Social Media Marketing?

7 Words of Wisdom From C.S. Lewis On… Social Media Marketing?

C.S. Lewis is famous for wearing quite a few hats in his time: novelist, teacher, critic, and apologist – to name just a few. “Social media marketing expert” was most... read more

A Technical Approach to Headlines for Social Media

A Technical Approach to Headlines for Social Media

Writing headlines in general and writing headlines for social media channels are, at times, two totally different things. In fact, writing headlines to be shared on social media can be... read more

Tips for Making Your Event Easy to Love on Social

Tips for Making Your Event Easy to Love on Social

If you’re like 91 percent of the meeting/event planners I just spoke to, you offer NO incentive for your attendees to share on social media. So … you’re just expecting... read more

5 Tips to Win International Clients Through Social Media

5 Tips to Win International Clients Through Social Media

Social networks are by definition global. If you are hoping to expand your business into new international markets, social networks offer opportunities that didn’t exist before. The secret to success... read more

Social Media

Which Social Media Network is the One for You?

While I usually end a blog post with a question, today I want to do a hand stance and begin with a question. Sure, everyone has their favorite social media... read more

The Top 15 Social Media Marketing Strategy Mistakes To Avoid

The Top 15 Social Media Marketing Strategy Mistakes To Avoid

Social media is the most popular online activity, so it makes perfect sense for businesses to want to tap into that audience to try and increase sales. Right now, more... read more

9 Wrong Ways to Use Social Media

9 Wrong Ways to Use Social Media

Perhaps you are on Facebook or Twitter, and you are enjoying yourself, but you well know there is room for improvement. Before you begin to create a strategy for your... read more