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How Social Media Can Help You Survive The SEO Hunger Games

How Social Media Can Help You Survive The SEO Hunger Games
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Social Media Marketing Lessons From Katy Perry

Social Media Marketing Lessons From Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has... read more

Beers and Blogs: Linking Social Media and Beverage Brands

Beers and Blogs: Linking Social Media and Beverage Brands

Ahhh, nothing quite like tweeting about the beer you’ve just cracked open, am I right? Okay, so maybe not everyone associates enjoying an ice cold beer with social media, but... read more

Bridging Social Media With Your Website: An Integrated Online Sales Funnel

Bridging Social Media With Your Website: An Integrated Online Sales Funnel

This week I fly solo and dive into the need and strategy to bridge social media with your web for an integrated sales funnel. It’s all about keeping it practical,... read more

Ello Went Viral Last Week Partly Because Users are Punishing Facebook

Ello Went Viral Last Week Partly Because Users are Punishing Facebook

PR/marketing gurus can take a leaf from the new social networking platform Ello, which went viral last week as a self-proclaimed ‘anti-advertisement’ social networking platform.The branding of Ello as anti-advertisement... read more

Using Social Media To Search For Target Prospects

Using Social Media To Search For Target Prospects

There is generally no doubt in anyone’s mind at this point that any and all businesses should have a connection to social media. Of course, there are several social media... read more

How To Make Social Shoppable

How To Make Social Shoppable

One of the most prevalent questions asked to marketers is the return on investment of social. Brands and individuals alike are constantly striving for more followers or likes, but how... read more

Who's Handling ISRO Mars Orbiter's Social Media Accounts?

Who’s Handling ISRO Mars Orbiter’s Social Media Accounts?

In India September 24th, 2014 will always be remembered for the country’s first successful cheapest effort to enter Mars. Indian Space Research Organization’s (ISRO) most ambitious mission till date, the... read more

Gamification, Social Media and Success: 4 Prime Examples

Gamification, Social Media and Success: 4 Prime Examples

Gamification has recently become a hot topic among all kinds of business executives. If you think it’s just another fleeting fashion, you’re in for a surprise. Managers do much more... read more

The Genius of Social Media for Small Businesses

The Genius of Social Media for Small Businesses

There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware... read more

Hashtag Hijacking: The Right and Wrong Ways to Expand Brand Visibility Online

Hashtag Hijacking: The Right and Wrong Ways to Expand Brand Visibility Online

Harnessing the power of trending hashtags allows social media marketers to potentially increase organic post reach and garner additional engagement. Trending topics on social media platforms like Twitter and Facebook... read more

3 Social Media Monitoring Tools Every Digital Marketer Should Use

3 Social Media Monitoring Tools Every Digital Marketer Should Use

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Gathering consumer feedback and gaining market insights has never been easier thanks to social media. By monitoring social media conversations that contain specific keywords about your company, such as your... read more

7 Tips for Driving Social Engagement

7 Tips for Driving Social Engagement

Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments. After all, the voices of... read more

Why Your Hashtag Campaign Needs A Social Hub

Why Your Hashtag Campaign Needs A Social Hub

Whether you are launching a hashtag campaign or want to collect and display content from multiple social networks to feature phenomenal user generated content, a social hub can help you... read more

Social Media for Business: Facing Reality

Social Media for Business: Facing Reality

Many of us are familiar with the quote “If you build it they will come” from the 1989 movie “Field of Dreams” with Kevin Costner. While this saying may have... read more

4 Companies that are Doing Social Media Right

4 Companies that are Doing Social Media Right

As most business owners know, social media is not just a passing phase; it’s a phenomenon that gives them plenty of ways to advertise their products, reach out to customers,... read more