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Tips to Enhance Your Events via Social Media

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The Unexpected Horror of Claiming Social Bankruptcy

The Unexpected Horror of Claiming Social Bankruptcy

What would it be like if you officially unplugged yourself from the social web? If a “Human Bandwidth Manager” granted you more human bandwidth in life? If you experienced the... read more

8 Steps To Break Free of the Facebook Charge Machine

8 Steps To Break Free of the Facebook Charge Machine

…And Take Your Fan Base With You. Now that Facebook has gone to a full Goodfellas-style business model with regard to brand pages, it seems all but impossible to reach... read more

5 Simple Steps to a Social Media Budget That Will Win Your Boss Over

5 Simple Steps to a Social Media Budget That Will Win Your Boss Over

The time has come. You do social media… You have some thousands of fans on Facebook and Twitter already. But to effectively scale your efforts you need a social media... read more

7 Tips To Great Social Media Marketing Content Strategy

7 Tips To Great Social Media Marketing Content Strategy

Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy.... read more

How (and Why) to Use Social Media Meta Tags (Part 1 of 2)

How (and Why) to Use Social Media Meta Tags (Part 1 of 2)

Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media. As a baseline: “Metadata” (literally,... read more


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10 Things Your Competitors Can Teach You About Social Networking

Your competition can teach you a great deal about how to run your business more effectively. In this age of social media, it is important to pay attention to what... read more

Social Media: Where Marketing Goes to Die

Social Media: Where Marketing Goes to Die

Yesterday, I noticed a Facebook update from our favorite local garden center talking about how they have various fruit bushes for sale: blueberries, raspberries, blackberries, and a variety of other... read more

Social Media Face Off: Versace vs. Gucci

Social Media Face Off: Versace vs. Gucci

Fashion comes in all shapes, sizes and price points. High-fashion brands like Gucci and Versace are hot topics of conversation and desire. While some are naturally drawn to the exclusivity... read more

The Science of Posts: Top 5 Tips to Get You More Social Media Shares

The Science of Posts: Top 5 Tips to Get You More Social Media Shares

Do you want more shares? Who doesn’t? Every company Facebook page and Twitter account want to be the one trending on a news feed. Although not exact, there is a... read more

Social Media Lessons From 8 Tech Support Companies

Social Media Lessons From 8 Tech Support Companies

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for... read more

Are Social Media Logins Good or Bad For Business?

Are Social Media Logins Good or Bad For Business?

Target Consumers Better with Social Media Logins You’ve probably seen social media logins almost everywhere these days. But are they a good idea or not? Before we answer that question,... read more

Who’s in Charge? The Never-Ending Battle Between the US and the UK

Who’s in Charge? The Never-Ending Battle Between the US and the UK

A month ago we asked a series of questions to our digital communities to find out everything about them: from their work, their salary to their social media budgets, their... read more

Social Media Niche Marketing Techniques

Social Media Niche Marketing Techniques

Most companies find it hard to comprehend ideal audience through conventional social networking platforms, such as Facebook, Twitter, and Google+. Nevertheless, you can certainly find your target audience by making... read more

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Want Social Media ROI? Use Persona-Driven Content to Build Your Community

Everyone wants social media ROI, but not everyone has the discipline to execute on strategy If you want to see social media ROI you need to create personas, and, more... read more

When Angry Customers Strike on Social Media

When Angry Customers Strike on Social Media

My 7-year-old niece, Mayah, loves to shop. And like many girls her age, Justice is her brand of choice. So when Christmas rolled around this past year, rather than taking... read more