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The “Other” Social Media Sites For Online Marketing Success

Social Media Sites for Online Marketing Success
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Could Social Media Replace Your Corporate Website?

Could Social Media Replace Your Corporate Website?

There is a very obvious answer to this: No! Social media platforms like Facebook, Twitter and LinkedIn lack the functionality most organizations require to build a brand and develop their... read more

The Social Media Status Quo – How Do 500 Social Media Professionals See The Space?

The Social Media Status Quo – How Do 500 Social Media Professionals See The Space?

Social media is here to stay. In fact, as social media evolves, so do the tactics, jobs, and strategies of social media professionals. Viralheat surveyed over 500 social media professionals... read more

5 Social Media Campaign Ideas For Halloween

5 Social Media Campaign Ideas For Halloween

Boo! Didn’t mean to frighten you there, just getting the chops up to speed for the big event at the end of the month. The old sheet with the eyeholes... read more

The Social Media Monster

The Social Media Monster

You know these type of people, they are everywhere and they want you to be one of them. Many people will tell you that you need to engage and spend... read more

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries,... read more

Social Respect: Achieving It. Earning It.

Social Respect: Achieving It. Earning It.

What is social respect? Social respect is about gaining credibility and earning trust from others through the use of social media. Social Media – so much hoopla (excuse the pun)!... read more

Retail Marketers: Should You Focus on Pinterest or Instagram?

Retail Marketers: Should You Focus on Pinterest or Instagram?

Almost daily, retailers ask us “is Instagram or Pinterest a better network for us to market on?” Of course the answer varies between business verticals (and even within these categories... read more

Hello Ello: What You Need To Know About This New Social Networking Site

Hello Ello: What You Need To Know About This New Social Networking Site

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In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Privacy concerns and experiments have users complaining. Some feel inundated with advertising. Facebook’s... read more

Your Social Media Strategy Plan: Where Do You START?

Your Social Media Strategy Plan: Where Do You START?

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. Today’s post provides a... read more

Social Media For Hotels – Why It Matters

Social Media For Hotels – Why It Matters

Hotel Nikko in San Francisco – A Superior and Social Hotel I was enjoying the Hotel Nikko the moment I checked in:  the friendliness of the staff, the wonderfully luxurious... read more

Social Sharing: Lessons From BuzzFeed And Social Media Week London

Social Sharing: Lessons From BuzzFeed And Social Media Week London

Is it any surprise that BuzzFeed receives three quarters of its total traffic from social media? Not at all. The reason being BuzzFeed’s content is extremely shareable – and on... read more

Networking Just To Network Does NOt Make Sense

Networking Just To Network Does NOt Make Sense

Why do you show up for social events? Peer pressure, because your boss or friend told you to, or just because there was an event. If you answered yes to... read more

Why Social Media Managers Shouldn't Rest On The Weekend

Why Social Media Managers Shouldn’t Rest On The Weekend

Online social media usage at its highest when business activity is at its lowest The typical business working week is from Monday morning to Friday afternoon. Even in these days... read more

Case Study: Denny’s Flips Its Audience With a Sassy Social Media Strategy

Case Study: Denny’s Flips Its Audience With a Sassy Social Media Strategy

 If your image of Denny’s restaurants as a place to take grandma for the dinner buffet, think again. The restaurant chain is re-inventing itself, led by a sassy social media... read more

4 Unorthodox Tips When Social Media Marketing

4 Unorthodox Tips When Social Media Marketing

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It seems like one of the only outlets for marketing these days is using social media. While that certainly isn’t the case, it is one of the most popular ways... read more