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Why Impressions Should Be Your First Social Media Metric

Why Impressions Should Be Your First Social Media Metric
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All Social Media Articles - Page 8
The Genius of Social Media for Small Businesses

The Genius of Social Media for Small Businesses

There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware... read more

Hashtag Hijacking: The Right and Wrong Ways to Expand Brand Visibility Online

Hashtag Hijacking: The Right and Wrong Ways to Expand Brand Visibility Online

Harnessing the power of trending hashtags allows social media marketers to potentially increase organic post reach and garner additional engagement. Trending topics on social media platforms like Twitter and Facebook... read more

3 Social Media Monitoring Tools Every Digital Marketer Should Use

3 Social Media Monitoring Tools Every Digital Marketer Should Use

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Gathering consumer feedback and gaining market insights has never been easier thanks to social media. By monitoring social media conversations that contain specific keywords about your company, such as your... read more

7 Tips for Driving Social Engagement

7 Tips for Driving Social Engagement

Everyday people share millions of significant moments on social media, and the challenge often facing brands is how to be included in these shared moments. After all, the voices of... read more

Why Your Hashtag Campaign Needs A Social Hub

Why Your Hashtag Campaign Needs A Social Hub

Whether you are launching a hashtag campaign or want to collect and display content from multiple social networks to feature phenomenal user generated content, a social hub can help you... read more

Social Media for Business: Facing Reality

Social Media for Business: Facing Reality

Many of us are familiar with the quote “If you build it they will come” from the 1989 movie “Field of Dreams” with Kevin Costner. While this saying may have... read more

4 Companies that are Doing Social Media Right

4 Companies that are Doing Social Media Right

As most business owners know, social media is not just a passing phase; it’s a phenomenon that gives them plenty of ways to advertise their products, reach out to customers,... read more

How Social Media Strategies of NASA Made Many Brands a Booming Success?

How Social Media Strategies of NASA Made Many Brands a Booming Success?

Who are they? They are people…! they are aliens…! NO, they are robots Curiosity Rover congratulating Mangalyaan for its success. The world had watched this epic greet (or rather ‘elite’... read more

Why Mass Appeal Content Is Sinking Your Social Media

Why Mass Appeal Content Is Sinking Your Social Media

Mass Appeal Content In the quest to create content and woo consumers to your social and web pages, your brand may be getting sidetracked by sharing mass-appeal content that isn’t... read more

Why Ello Isn’t The New Facebook (And The Reason Has Nothing To Do With Technology)

Why Ello Isn’t The New Facebook (And The Reason Has Nothing To Do With Technology)

Last week, new social network Ello was all over my social streams. I mean ALL OVER them. Early adopters were handing out invites. And people were snapping them up. Hell,... read more

How Recruiters & Job Seekers Use Social Media (Study)

How Recruiters & Job Seekers Use Social Media (Study)

Adecco Group have released the results of its first global study looking at the use of social media in recruitment and the job search – the most comprehensive study in this field... read more

What Is Ello?  'Facebook-killer' or Future Social Network Graveyard?

What Is Ello? ‘Facebook-killer’ or Future Social Network Graveyard?

There have been many supposed ‘Facebook-killer’ social networks released, but none have really scratched the surface – indeed, I am inclined to agree with the thinking that the only social... read more

Are You Leveraging The Power Of Hashtags Effectively?

Are You Leveraging The Power Of Hashtags Effectively?

Do you use Hashtags on social media? If not, it is time to incorporate in your strategy! Hashtags have become omnipresent in social media and consumers are only using them... read more

3 Types of Posts to Avoid on Social Media

3 Types of Posts to Avoid on Social Media

As much as people may try, it is difficult to separate professional and personal lives when it comes to social media. A recent study found that 45 percent of human... read more

Social Media Competitor Analysis

What’s Your Competition Up to On Social Media

I like to win. These days, I think a lot about winning because the end of the quarter is fast approaching. And one of the ways my performance is going... read more