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12 Rules for Successful Social Media Marketing

12 Rules for Successful Social Media Marketing
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All Social Media Articles - Page 7
How to Maximize Social Media Engagement and Product Promotion

How to Maximize Social Media Engagement and Product Promotion

Social media is an integral part of a solid brand development strategy, and it’s evolved into a platform for customers to provide feedback and for companies to resolve customer service... read more

The Two Types of Social Media Engagement

The Two Types of Social Media Engagement

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The terms “customer engagement” and “social media engagement” have been hackneyed by software vendors, thought-leaders and consultants over the past five years to the degree that it’s become confusing for... read more

Dealing With Negativity on Social Media. The 6 Step Process.

Dealing With Negativity on Social Media. The 6 Step Process.

If you haven’t received a bad review on your product or service, you haven’t been in business long enough. It doesn’t matter if you really do offer the very best... read more

Social Media Innovation at the Hands of the Users

Social Media Innovation at the Hands of the Users

Have you heard of Jelly yet? The idea, as outlined in the promotional video, is simple. Using the app on your mobile device, snap a picture of something, or find... read more

Next Generation Social Media: Business Marketing on Tumblr

Next Generation Social Media: Business Marketing on Tumblr

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If your business is looking for the youth market, Tumblr is a social media outlet that cannot be ignored. Sure, everyone and their mom is on Facebook, but that’s exactly... read more

Social Media Metrics

Social Media Metrics Made Simple

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the... read more

How not to handle bad customer reviews

Social Media Punishes Union Street Guest House Hotel For Threatening Guests

An American hotel had such a customer unfriendly policy that it went viral last Monday, when The New York Post wrote about it online. In the strange policy, couples getting... read more

Technology, Strategy and People: Vital Components for Social Media Marketing Success

Technology, Strategy and People: Vital Components for Social Media Marketing Success

I’ve worked with technology companies for the best part of 20-years. Throughout this time, I’ve met countless business owners and marketers who are desperate for quick wins. I hate to... read more

Social Media: That’s Not How it Works!

Social Media: That’s Not How it Works!

I recently read an article by a professed expert in Social Media who outlined what Social Media could and couldn’t do for a business.   While her assertions may (or may... read more

Hashtag, You’re It! How To Use Hashtags In Your Marketing Strategy

Hashtag, You’re It! How To Use Hashtags In Your Marketing Strategy

If you are a social media junkie you have likely seen hashtags used in posts made by your friends. Perhaps your buddy checked in at the movies and upon leaving... read more

Social Media For Your Business: Quality Over Quantity

Social Media For Your Business: Quality Over Quantity

We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media... read more

How to Turn a New Follower into a Fan for Life

How to Turn a New Follower into a Fan for Life

If you want to take those curious new followers on social media and turn them into engaged fans for life, you’re going to have to work at it. The trip... read more

The Three Most Awesome and Horrible People on Social Media

The Three Most Awesome and Horrible People on Social Media

Not all social media users are created equal. While some people attract desired social media connections in droves, others repel even before a contact accepts a connection/friend request. Three Most... read more

The History of Viral Videos

The History of Viral Videos

The Beginning of Viral Content Head to the local library and you’ll find shelves and shelves and shelves, piled high with books filled with information about anything and everything. Pull... read more

Do Brands Still Need Agencies for Social Media?

Do Brands Still Need Agencies for Social Media?

Your clients are raising their heads above the murky waters of social media. They are starting to understand what social media actually is, who can do what, and most importantly... read more