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Traditional Marketing Hacks for Social Marketing

Traditional Marketing Hacks for Social Marketing
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All Social Media Articles - Page 7
Social Media Statistics That Will Surprise You

Social Media Statistics That Will Surprise You

How Social Media Really Measures Up When it comes to measuring your social media strategy it can be difficult to know exactly on how hone in on the effectiveness of... read more

To Bore or Not to Bore: Social Media Marketing Creatively

To Bore or Not to Bore: Social Media Marketing Creatively

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I remember waking up on Sunday morning, throwing a robe on and walking down the driveway to get the Sunday newspaper. It was filled with coupons, a news recap for... read more

Social Media Marketing: Staying Up on Trends

Social Media Marketing: Staying Up on Trends

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I have a couple pet peeves and by a couple, I mean at least 1,000. I loathe it when people drag their feet when they walk. I get irked when... read more

Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

Social Marketing and Gender Equality through Power Networking: 4 Common Trends Related to Transformation, Power and Influence

For well over a decade I have lived a double-life, one with a single common theme: transformation, power, and influence. My day job as an organizational change and B2B marketing... read more

Social Media: Are You Listening?

Social Media: Are You Listening?

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It is said that we have two ears and only one mouth so that during a conversation we can listen twice as much as we talk. Sadly, many people don’t... read more

Social Media: The Connector of All Things

Social Media: The Connector of All Things

What do we know about those lurking in the background of our computers? Sure there are plenty of psychos but there are millions of would be friends, colleagues and partners.... read more

Social Media From The C-Suite - Purpose, Process & Profits

Social Media From The C-Suite – Purpose, Process & Profits

Ain’t Nobody Got Time For That I had the pleasure to sit down to breakfast the other day with a friend who is an executive coach. We started talking about... read more

How To Measure The ROI Of Your Social Media Marketing

How To Measure The ROI Of Your Social Media Marketing

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“What’s the ROI of your mother?” Ah yes, the famous “You can’t measure the ROI of social media” answer from Gary Vaynerchuk. It is appealing to believe this. If it’s... read more

Courtroom Court of Common Pleas Dayton Ohio from Pixabay

5 Easy Ways to Get Sued Over Online Content & Social Media

I’ve been writing digital content since the universe of online content consisted of forums on CompuServe and AOL. A lot of things have changed since I published my first online... read more

The Mad Science of Social Media

The Mad Science of Social Media

For all the analytics, all the strategies, and all the crunchable numbers and reviewable facts and figures, at the core, social media marketing comes down to people. It’s about building... read more

Not Getting Results Using Social Media? Here’s Why

Not Getting Results Using Social Media? Here’s Why

Three simple tactics for getting measureable business results using social media. Approximately 73% of online adults use some form of social media. Chances are your next hiring manager, client, or... read more

A Measurement Plan for Social Media [INFOGRAPHIC]

A Measurement Plan for Social Media [INFOGRAPHIC]

If you’re a frequent visitor to this blog, you know social media measurement is an important focus, so when I ran across this infographic, from ExactTarget, detailing 5 steps in... read more

Market Basket Controversy Ignites Through Social Media

Market Basket Controversy Ignites Through Social Media

On Friday, July 18, the Massachusetts supermarket chain Market Basket fired its CEO, Arthur T. Demoulas, and two other board members. Employees quickly responded in support of the beloved former... read more

Social Media Valuation

Social Media Valuation

When Facebook was first introduced to the world of college students, who could have expected the rise of social media networks to be one of the biggest success stories in... read more

Why You Need to Work Social Media Into Your Marketing Strategy

Why You Need to Work Social Media Into Your Marketing Strategy

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Do you remember what life was like before the pound sign was referred to as a hashtag? Or when the acronym “FF” stood for fast forward? Social media has become... read more