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Here’s Why Social Media Marketing Is Big Business

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3 Tips For Creating An Effective Social Media Plan For Your Nonprofit

3 Tips For Creating An Effective Social Media Plan For Your Nonprofit

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can... read more

My Grandma Doesn’t Get It: What Is Social Media Marketing Anyway?

My Grandma Doesn’t Get It: What Is Social Media Marketing Anyway?

A lot of people think that I just play on Facebook all day. A number of these people include my family members who just don’t get what I do when... read more

Social Performance (and the Sound of Silence)

Social Performance (and the Sound of Silence)

Social performance. That modernest of metrics. Social performance is the way we measure “impact” in the world of big data. It is an approximation of the weight of a tossed... read more

7 Rules to Help You Survive Your Imminent Cultural Disruption

7 Rules to Help You Survive Your Imminent Cultural Disruption

Learning how to tweet to prepare for the Interactive Age is like learning how to box to prepare for war. It might come in handy but it won’t keep you... read more

Insights Into the Powerful Influence of Social Proof

Insights Into the Powerful Influence of Social Proof

Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of... read more


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When Social Media Hands You Lemons...Make Jam!

When Social Media Hands You Lemons…Make Jam!

We’ve all had those weeks when nothing goes right. Maybe it’s because Mercury is in retrograde. Maybe it’s someone having a bad day and taking it out on you. Maybe... read more

Tips for Social Media Time Management

Tips for Social Media Time Management

Join me in raising your hand if you’ve gone onto Facebook to check on a page or logged into Pinterest and 3 hours later come up for air and have... read more

Tips for Social Media Success in Online Business

Top Tips for Social Media Success in Online Business

Each web site has its own characteristics, and social media web sites are no different. If you are going to incorporate social media into your online business, you have to... read more

5 Principles for Creating a Social Media Following That Sticks

5 Principles for Creating a Social Media Following That Sticks

Creating an online following that commands authority in your field is on the agenda of just about every marketer or entrepreneur out there. If you’re one of these people, no... read more

social networks you don't want to forget

Social Media Networks You Don’t Want to Forget!

We know the drill – get on Facebook and Twitter, make sure to have a Google+ page, and produce good content.  But, there are more social media choices sprouting up... read more

The Story of the 2014 World Cup on Social Media in 42 Stats

The Story of the 2014 World Cup on Social Media in 42 Stats

The global use of social media as a second screen was put on display like never before during the 2014 FIFA World Cup, the single most talked about social media... read more

Omnichannel Retail: Do You Have the Right Social Media Toolkit?

Omnichannel Retail: Do You Have the Right Social Media Toolkit?

I remember a time when social media marketing didn’t exist. I’m not particularly old either, and that’s scary. Don’t worry, this isn’t another commentary detailing the changes to marketing we’ve... read more

5 Clever Social Media Marketing Campaigns That Went Viral

5 Clever Social Media Marketing Campaigns That Went Viral

Social media has provided marketers with some powerful new tools. They are global, potentially viral and free. Businesses will often have entire teams dedicated to communicating with followers, and will... read more

A Not-So-New Take on Social Media for SME's

A Not-So-New Take on Social Media for SME’s

We cannot deny that the Internet has changed the way we do business and communication today. From marketing, advertising and e-commerce, it made our tasks easier and has even reached... read more

Tracking Sentiment As CIA Joins Social Media World

Tracking Sentiment As CIA Joins Social Media World

The CIA made its grand entrance into the Twitter universe on June 6th. It greeted the world with a very clever and humorous introduction: “We can neither confirm nor deny... read more