Social Media
13 Striking Facts About Moms & Social Media
Surveys and data on moms and social media have flooded the Internet in the past few years. While this data continues to flow quite freely, brand marketers and agencies can’t... read more
Now You Can Trade On Geojit BNP Paribas Stock Trading Facebook App ‘Flip Social’
As was announced earlier, Retail brokerage Geojit BNP Paribas took the first spot in launching a stock trading app on Facebook called ‘Flip Social’. The app will allow clients to... read more
Three Examples of the Importance of Flexibility in Social Media Marketing
Traditional or “outbound” advertising is all about framing a message, which is packaged and sent to a wide audience, hoping to capture the attention of the smaller audience being targeted.... read more
Butter Up Your Social Media Calls-to-Action
If social media is bread, a call-to-action is its butter. CTAs, as they’re often referred to, are the action or engagement that your content is meant to inspire, and when... read more
10 Critical Questions to Ask Your Social Media Agency
Social media cannot stand alone. In order to be successful, social marketing efforts have to align not only with marketing goals, but also the overarching company goals and strategies. Therefore,... read more
3 Ways B2B Marketers Can Stand Out in Online Search Results
You know why online search is so valuable for B2B marketing, so I won’t go into that. What I will do is list out key points of interest from Mediative’s... read more
The “Instagram Act” and How to Protect Your Photos Online
1The Internet is a bit like the Wild West when it comes to protecting intellectual property and a new law makes it even a little more difficult to lay claim... read more
J. C. Penney Shows the Perils of Not Thinking Through Social Media
I penned this tweet last week: Some background – To show people it’s a new day at J. C. Penney, the company posted a video called “It’s No Secret” on... read more
5 Things I Wish Small Businesses Understood About Social Media
1Over the years I’ve worked with a lot of small businesses and nonprofits. I’ve submitted all sorts of proposals to work with even more, only to have them rejected or... read more
Mobile Mommy: Mobile Social Media & Internet Usage Stats For Moms
Edison Research just released another great study — Moms and Media 2013. There is a ton of good information in the report including key statistics showing that moms are increasingly... read more
3 Social Marketing Tips: Art Supplies Store
In social media marketing, art supply stores, like any retail business, face the particular challenge of framing their products within the wider scope of their customers needs and interests. Social... read more
How and Why Social Media Won’t Go Away
When home computers first came out, the general sentiment of many “experts” was that they would never catch on. Similar sentiments were expressed when the Internet started, and when e-mail... read more
Are Social Media and Technology Ruining Your Life?
1Social media and technology have changed the way we do everything. Most aspects of our lives are touched by social media and technology and it keeps us connected like never... read more
3 Signs Your Social Media Shout is a Whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”... read more
15 Compelling and Tweetable Social Media Statistics
It’s no secret that social media, when used strategically, is a marketing force to be reckoned with. The ways social media has dominated our culture the past few years is... read more
