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10 Time Saving Tips For Social Media Marketing

10 Time Saving Tips For Social Media Marketing
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5 Signals You Need To Back Off Social Media

5 Signals You Need To Back Off Social Media

As a huge proponent of inbound marketing, I also have a soft spot for social media as a marketing vehicle. It has been a fantastic tool in our content promotion... read more

5 Retailers Cashing In On Selfies

5 Retailers Cashing In On Selfies

Many of us have a love/hate relationship with selfies but we can’t deny that they are powerful in both reach and engagement. Look at Ellen’s famous “Oscar Selfie”- seen by... read more

Social Media Branding Rule #6: Work on Building Trust More Than Anything

Social Media Branding Rule #6: Work on Building Trust More Than Anything

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How to Build Trust It can be easy to think you need to use social media as a direct way to make more sales. However, it doesn’t usually work out... read more

Creating A Social Media Strategy: Your Quick Guide For Success

Creating A Social Media Strategy: Your Quick Guide For Success

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I went to a networking event the other day and met a great deal of business owners who expressed an interest in online marketing. After introducing myself as Social Media... read more

5 Brands Using GIFs the Right Way on Twitter

5 Brands Using GIFs the Right Way on Twitter

About a month ago, when the long-awaited news of Twitter’s supporting animated GIFs broke, the social web celebrated. We saw cat GIFs, kid GIFs, dancing GIFs and just plain weird... read more


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Should You Try To Incorporate National News To Your Social Media Posts?

Should You Try To Incorporate National News To Your Social Media Posts?

Your clothing store has been looking for a way to get back into the public’s eye, and an opportunity seems to drop into your lap one day. One of the... read more

3 Tips For Creating An Effective Social Media Plan For Your Nonprofit

3 Tips For Creating An Effective Social Media Plan For Your Nonprofit

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can... read more

My Grandma Doesn’t Get It: What Is Social Media Marketing Anyway?

My Grandma Doesn’t Get It: What Is Social Media Marketing Anyway?

A lot of people think that I just play on Facebook all day. A number of these people include my family members who just don’t get what I do when... read more

Social Performance (and the Sound of Silence)

Social Performance (and the Sound of Silence)

Social performance. That modernest of metrics. Social performance is the way we measure “impact” in the world of big data. It is an approximation of the weight of a tossed... read more

7 Rules to Help You Survive Your Imminent Cultural Disruption

7 Rules to Help You Survive Your Imminent Cultural Disruption

Learning how to tweet to prepare for the Interactive Age is like learning how to box to prepare for war. It might come in handy but it won’t keep you... read more

Insights Into the Powerful Influence of Social Proof

Insights Into the Powerful Influence of Social Proof

Social proof is a concept that is as old as time. It has just begun to gain traction amongst online marketers as it explains a lot about the success of... read more

When Social Media Hands You Lemons...Make Jam!

When Social Media Hands You Lemons…Make Jam!

We’ve all had those weeks when nothing goes right. Maybe it’s because Mercury is in retrograde. Maybe it’s someone having a bad day and taking it out on you. Maybe... read more

Tips for Social Media Time Management

Tips for Social Media Time Management

Join me in raising your hand if you’ve gone onto Facebook to check on a page or logged into Pinterest and 3 hours later come up for air and have... read more

Tips for Social Media Success in Online Business

Top Tips for Social Media Success in Online Business

Each web site has its own characteristics, and social media web sites are no different. If you are going to incorporate social media into your online business, you have to... read more

5 Principles for Creating a Social Media Following That Sticks

5 Principles for Creating a Social Media Following That Sticks

Creating an online following that commands authority in your field is on the agenda of just about every marketer or entrepreneur out there. If you’re one of these people, no... read more