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How to Use Social Media to Grow Your Email Subscribers

How to Use Social Media to Grow Your Email Subscribers
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Picking The Right Social Network

Picking The Right Social Network

Figuring out which social media platform to use can be a challenge. First, understand who uses each network, then determine which best applies to your company. With a basic understanding... read more

After Lifting Ban On Twitter, Turkish Court Rules To Unblock YouTube

After Lifting Ban On Twitter, Turkish Court Rules To Unblock YouTube

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Nearly a month ago, after Turkish Prime Minister Recep Tayyip Erdogan declared that he “will not leave this nation at the mercy of YouTube and Facebook, he seems to facing... read more

Keeping ‘Busy’ With Social Media

Keeping ‘Busy’ With Social Media

The notion of social media is really exciting. It seems like the entire world is hooked onto it. And the ease with which communication takes place at practically no cost... read more

Mining for Data in the Social Media Warehouse

Mining for Data in the Social Media Warehouse

At this point, it’s no secret that marketers love and loathe data. Similarly, it’s no secret that people shamelessly share data (even – or perhaps especially – when they don’t... read more

Integrate Email and Social Media Marketing in Five Easy Steps

Integrate Email and Social Media Marketing in Five Easy Steps

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Social media and email are two of the most important weapons in your marketing arsenal. Picking one out of them is not an option for any smart marketer, and both... read more


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A Look at GoDaddy's Social Media Presence, and How to Improve

A Look at GoDaddy’s Social Media Presence, and How to Improve

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GoDaddy is one of the world’s largest web registrars. How do they fare across social media? What does a typical fan look like? Looking at Facebook user data: GoDaddy draws... read more

Vine Now Has A Direct Messaging Feature

Vine Now Has A Direct Messaging Feature

Messaging is a feature that no network wants to miss on. Vine, the six-second short, looping video sharing network has unveiled its direct messaging feature allowing users to send videos... read more

The Unexpected Horror of Claiming Social Bankruptcy

The Unexpected Horror of Claiming Social Bankruptcy

What would it be like if you officially unplugged yourself from the social web? If a “Human Bandwidth Manager” granted you more human bandwidth in life? If you experienced the... read more

8 Steps To Break Free of the Facebook Charge Machine

8 Steps To Break Free of the Facebook Charge Machine

…And Take Your Fan Base With You. Now that Facebook has gone to a full Goodfellas-style business model with regard to brand pages, it seems all but impossible to reach... read more

5 Simple Steps to a Social Media Budget That Will Win Your Boss Over

5 Simple Steps to a Social Media Budget That Will Win Your Boss Over

The time has come. You do social media… You have some thousands of fans on Facebook and Twitter already. But to effectively scale your efforts you need a social media... read more

7 Tips To Great Social Media Marketing Content Strategy

7 Tips To Great Social Media Marketing Content Strategy

Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy.... read more

How (and Why) to Use Social Media Meta Tags (Part 1 of 2)

How (and Why) to Use Social Media Meta Tags (Part 1 of 2)

Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media. As a baseline: “Metadata” (literally,... read more

competitive-research

10 Things Your Competitors Can Teach You About Social Networking

Your competition can teach you a great deal about how to run your business more effectively. In this age of social media, it is important to pay attention to what... read more

Social Media: Where Marketing Goes to Die

Social Media: Where Marketing Goes to Die

Yesterday, I noticed a Facebook update from our favorite local garden center talking about how they have various fruit bushes for sale: blueberries, raspberries, blackberries, and a variety of other... read more

Social Media Face Off: Versace vs. Gucci

Social Media Face Off: Versace vs. Gucci

Fashion comes in all shapes, sizes and price points. High-fashion brands like Gucci and Versace are hot topics of conversation and desire. While some are naturally drawn to the exclusivity... read more