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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy
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Why Hiring A Social Media Marketing Manager Will Benefit Your Business

Why Hiring A Social Media Marketing Manager Will Benefit Your Business

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Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Managing social media is a full-time job and to be... read more

10 Tips For Creating Your Social Media Strategy

10 Tips For Creating Your Social Media Strategy

Need help getting started with your social media strategy? It’s no longer time to be sitting on the fence. Social media marketing has becomes a powerful lead generation tool. And it’s... read more

Uncovering the Most #Selfied Fast Food Chains in the USA

Uncovering the Most #Selfied Fast Food Chains in the USA

I think it’s safe to say that year 2014 is going down in history as the year of the selfie. Ellen’s (@TheEllenShow) Oscar selfie crashed Twitter earlier in April this... read more

Day-By-Day Social Media Management? You’re Doing It Wrong

Day-By-Day Social Media Management? You’re Doing It Wrong

We love our social media management tools. They’re fun to talk about. Their use is easy to grasp. But tools alone aren’t even worth the price tag. They’re only the... read more

Ello: Facebook Killer or Social Filler?

Ello: Facebook Killer or Social Filler?

Have you heard the news? It’s finally arrived! No, I’m not talking about the unexpectedly flexible iPhone 6. I’m talking about Ello, the newest social media platform to be given... read more

Top 7 Hashtag Hijacking Fails

Top 7 Hashtag Hijacking Fails

One of the best ways to improve your viral communication is to see what not to do. The internet is filled with viral failures ranging from unintended tweets to poorly... read more

Social Media Marketing Lessons From Katy Perry

Social Media Marketing Lessons From Katy Perry

With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has... read more

Beers and Blogs: Linking Social Media and Beverage Brands

Beers and Blogs: Linking Social Media and Beverage Brands

Ahhh, nothing quite like tweeting about the beer you’ve just cracked open, am I right? Okay, so maybe not everyone associates enjoying an ice cold beer with social media, but... read more

Bridging Social Media With Your Website: An Integrated Online Sales Funnel

Bridging Social Media With Your Website: An Integrated Online Sales Funnel

This week I fly solo and dive into the need and strategy to bridge social media with your web for an integrated sales funnel. It’s all about keeping it practical,... read more

Ello Went Viral Last Week Partly Because Users are Punishing Facebook

Ello Went Viral Last Week Partly Because Users are Punishing Facebook

PR/marketing gurus can take a leaf from the new social networking platform Ello, which went viral last week as a self-proclaimed ‘anti-advertisement’ social networking platform.The branding of Ello as anti-advertisement... read more

Using Social Media To Search For Target Prospects

Using Social Media To Search For Target Prospects

There is generally no doubt in anyone’s mind at this point that any and all businesses should have a connection to social media. Of course, there are several social media... read more

How To Make Social Shoppable

How To Make Social Shoppable

One of the most prevalent questions asked to marketers is the return on investment of social. Brands and individuals alike are constantly striving for more followers or likes, but how... read more

Who's Handling ISRO Mars Orbiter's Social Media Accounts?

Who’s Handling ISRO Mars Orbiter’s Social Media Accounts?

In India September 24th, 2014 will always be remembered for the country’s first successful cheapest effort to enter Mars. Indian Space Research Organization’s (ISRO) most ambitious mission till date, the... read more

Gamification, Social Media and Success: 4 Prime Examples

Gamification, Social Media and Success: 4 Prime Examples

Gamification has recently become a hot topic among all kinds of business executives. If you think it’s just another fleeting fashion, you’re in for a surprise. Managers do much more... read more

The Genius of Social Media for Small Businesses

The Genius of Social Media for Small Businesses

There’s a certain appeal in thinking back to a simpler time, when everyone in a town knew everyone else and you were probably friends with the grocer and the hardware... read more