Social Media
4 Lessons In Creating Dynamic Social Content
Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands... read more
Not Defining Social Media Success Is A Mistake
The term social media marketing can make even the most seasoned business owner roll their eyes in shame. They know they need it to connect with their customers and leads... read more
Building Essential B2B Relationships via Social Media
1The basic components of good B2C social media communications hold true for B2B as well: Be present on a dependable basis, Be truthful, Provide value, Listen and Participate in community.... read more
Supercharge Your Social Media Strategy With Video Content
Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of... read more
Is Your Company Socialized?
Many companies are still trying to determine the return on investment (ROI) for Social Media activities. Other companies have embraced it and are even providing customer service with Twitter and... read more
Stop It! 7 Ways You’re Annoying People On Social Media
2Social media is supposed to make us, well, more social. But if you’re annoying everyone you come in contact with, chances are you aren’t acting very sociably. You wouldn’t want... read more
Chase Sapphire Uses Social Media to Put Brand Values into Action
Chase Sapphire re-launched two golf-related promotions for 2013, including one with a fun social element that brings the Sapphire brand to life. Now in its third year, the Chase Sapphire... read more
Maybelline New York India Launches India’s First Crowdsourced Kiss Song Featuring Alia Bhatt
Crowdsourcing via your community is possibly the best feature that social media has to offer. And, brands are getting increasingly crowdsourcing-savvy to help bond better with their fans. The latest... read more
40 Ideas For Engaging Social Media Content You Should Be Posting
1Social Media Strategy Reset I get approached all the time by business owners that fully realize the value of social media, but don’t really know what to do with it.... read more
5 Lesser Known Social Networks To Consider For Your Business
1Social media. We know all about the big networks. Ask anyone to name a social network, and you’ll most likely hear them say, “Facebook” or perhaps, “Twitter.” And if you... read more
Social News Audiences are Growing Across All Ages
According to a Pew Research study, news consumption on social networks is growing across every age group under the age of 65(1). Even though the highest growth is happening with... read more
How Quebec City Crowdsources Locals To Promote Its Destination
The folks from the Quebec City Tourism Bureau (OTQ, in French, or Office du Tourisme de Quebec), together with their ad agency Cossette, recently unveiled its most recent campaign in... read more
Best Practices For Instagram Marketing And Lead Generation
4Instagram is a social media platform where users can take photos (on their cellphones), antiquate them by adding camera filters and vintage frames, and share them on Twitter, Facebook, and... read more
How Social Networks Change the Way We Buy AND Sell
Buying And Selling Have Changed You’ve probably heard the term “social selling” before. People use the term in different ways but it is generally known as a sales technique that... read more
Social Media Defined By Kids [VIDEO]
The beautiful thing about kids is that, at least until a certain (teen) age, they pretty much tell it like it is, no filter, no after-thought or political correctness. Often... read more
