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How Social Media Can Help You Survive The SEO Hunger Games

How Social Media Can Help You Survive The SEO Hunger Games
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Social Media: Millennials, There Is A Job For That

Social Media: Millennials, There Is A Job For That

Businesses small and large can’t ignore the need for a social media presence. It’s the best way to reach an audience, go “viral”, and provide effective 24/7 customer service. An... read more

Social Networking Makes Small Town, USA Bigger (and More Lucrative!)

Social Networking Makes Small Town, USA Bigger (and More Lucrative!)

When I was a kid, I watched reruns of an old 1950’s TV show (in black and white!)  It was called Father Knows Best.  Jim Anderson was an insurance agent... read more

True Confessions of a Social Media Professional

True Confessions of a Social Media Professional

I believe there are three types of social media professionals – the rookie, the wannabe and the actual pro. The rookie is the kid on the block. Whether they’ve landed... read more

Improvisation As A Useful Social Media Marketing Tool

Improvisation As A Useful Social Media Marketing Tool

Have you ever had to improvise to satisfy an unusual customer request? Are you bluntly honest when replying to online requests about your services or do you improvise and come... read more

4 Ways Social Listening Is Like The Dallas Cowboys Offensive Line

4 Ways Social Listening Is Like The Dallas Cowboys Offensive Line

If you are a frequent reader of my blog posts, you know that I am an avid Denver Broncos fan. However, the Dallas Cowboys were the team I followed throughout... read more

Why CEOs must get social

Why CEOs Must Get Social

Fortune 500 CEOs have nearly 3.7 million followers on social media according to a report by CEO.com and Domo. That’s a lot of people looking for influence. But how often... read more

The Biggest Secret to Social Media Success

The Biggest Secret to Social Media Success

When we started talking to business owners about on-line Social Networking in 2007, we believed that in order to maintain the authenticity needed to successfully engage with their customers, the... read more

25 Brands Who Are Using Vine the Right Way

25 Brands Who Are Using Vine the Right Way

What’s the key to video marketing success right now? Good videos and an even better platform to host and promote that same video content. With Vine, creativity is greatly rewarded... read more

How To Set Up A Social Media Command Center

How To Set Up A Social Media Command Center

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Creating a command center involves establishing policies... read more

Does Social Media Enhance TV Advertising?

Does Social Media Enhance TV Advertising?

Most of the advertising industry currently sees social media and broadcast as different channels with separate audiences. But is that really the case? At the very least, there’s no denying... read more

Stop Engaging On Social Media

Stop Engaging On Social Media

Engaging On Social Media – (It’s In The Past) We were all told by experts and users alike, “Don’t sell on social media, you must engage.” As a result, people... read more

When It Comes To Social Sharing And Privacy, Choice Is The Key

When It Comes To Social Sharing And Privacy, Choice Is The Key

“Privacy is dead”, “Share, share, share”, “Millennials don’t care about privacy”. I’ve been hearing these arguments for years now. Every time I write about the importance of privacy and personal... read more

Learn From Your Competitors By Keeping Your (Online) Ear To The Ground

Learn From Your Competitors By Keeping Your (Online) Ear To The Ground

It goes without saying that it’s important to stay ahead of the competition, especially for small business owners faced with the pressure of making every sale count. However, rather than... read more

How Much Social Media (Klout) Influence Do You Have?

How Much Social Media (Klout) Influence Do You Have?

The rise of social networking in the UK in recent years has been meteoric. Recent figures revealed by the National Office for Statistics (ONS) and Eurostat show that the number of Brits... read more

5 Small Changes That Will Make A Big Difference To Your Social Media

5 Small Changes That Will Make A Big Difference To Your Social Media

When used strategically, social media is a way to connect directly with your customers and generate leads. However, just being on LinkedIn or Twitter isn’t enough to deliver commercial results.... read more