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3 Signs Your Social Media Marketing Sucks

3 Signs Your Social Media Marketing Sucks
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A Measurement Plan for Social Media [INFOGRAPHIC]

A Measurement Plan for Social Media [INFOGRAPHIC]

If you’re a frequent visitor to this blog, you know social media measurement is an important focus, so when I ran across this infographic, from ExactTarget, detailing 5 steps in... read more

Market Basket Controversy Ignites Through Social Media

Market Basket Controversy Ignites Through Social Media

On Friday, July 18, the Massachusetts supermarket chain Market Basket fired its CEO, Arthur T. Demoulas, and two other board members. Employees quickly responded in support of the beloved former... read more

Social Media Valuation

Social Media Valuation

When Facebook was first introduced to the world of college students, who could have expected the rise of social media networks to be one of the biggest success stories in... read more

Why You Need to Work Social Media Into Your Marketing Strategy

Why You Need to Work Social Media Into Your Marketing Strategy

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Do you remember what life was like before the pound sign was referred to as a hashtag? Or when the acronym “FF” stood for fast forward? Social media has become... read more

The 7 Key Characteristics of a Social Media Influencer

The 7 Key Characteristics of a Social Media Influencer

An influencer is a trustworthy and knowledgeable source on a particular topic with an above average ability to shape the decisions and mindsets of others. Key Characteristics of Influencers: 1)... read more

How to Avoid Choosing the Wrong Social Media Manager - Part 2

How to Avoid Choosing the Wrong Social Media Manager – Part 2

As I pointed out in Part One, social media marketing is still figuring itself out, so finding the right person to be your social media manager is no easy task.... read more

How to Maximize Social Media Engagement and Product Promotion

How to Maximize Social Media Engagement and Product Promotion

Social media is an integral part of a solid brand development strategy, and it’s evolved into a platform for customers to provide feedback and for companies to resolve customer service... read more

The Two Types of Social Media Engagement

The Two Types of Social Media Engagement

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The terms “customer engagement” and “social media engagement” have been hackneyed by software vendors, thought-leaders and consultants over the past five years to the degree that it’s become confusing for... read more

Dealing With Negativity on Social Media. The 6 Step Process.

Dealing With Negativity on Social Media. The 6 Step Process.

If you haven’t received a bad review on your product or service, you haven’t been in business long enough. It doesn’t matter if you really do offer the very best... read more

Social Media Innovation at the Hands of the Users

Social Media Innovation at the Hands of the Users

Have you heard of Jelly yet? The idea, as outlined in the promotional video, is simple. Using the app on your mobile device, snap a picture of something, or find... read more

Next Generation Social Media: Business Marketing on Tumblr

Next Generation Social Media: Business Marketing on Tumblr

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If your business is looking for the youth market, Tumblr is a social media outlet that cannot be ignored. Sure, everyone and their mom is on Facebook, but that’s exactly... read more

Social Media Metrics

Social Media Metrics Made Simple

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the... read more

How not to handle bad customer reviews

Social Media Punishes Union Street Guest House Hotel For Threatening Guests

An American hotel had such a customer unfriendly policy that it went viral last Monday, when The New York Post wrote about it online. In the strange policy, couples getting... read more

Technology, Strategy and People: Vital Components for Social Media Marketing Success

Technology, Strategy and People: Vital Components for Social Media Marketing Success

I’ve worked with technology companies for the best part of 20-years. Throughout this time, I’ve met countless business owners and marketers who are desperate for quick wins. I hate to... read more

Social Media: That’s Not How it Works!

Social Media: That’s Not How it Works!

I recently read an article by a professed expert in Social Media who outlined what Social Media could and couldn’t do for a business.   While her assertions may (or may... read more