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83 Exceptional Social Media and Marketing Statistics for 2014

83 Exceptional Social Media and Marketing Statistics for 2014
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Escape Social Media FOMO : Ask the One Right Question

Escape Social Media FOMO : Ask the One Right Question

If your company or brand is trying to have a presence in every social media outlet possible, you might have social media FOMO (fear of missing out). But fear not,... read more

How Influence Drives The New Buyer’s Journey

How Influence Drives The New Buyer’s Journey

By this point it is safe to say the buyer’s journey has changed. Consumers do more of their own research, and they engage with more content to support their decision-making.... read more

Social Media Productivity Tools for Nonprofits

Social Media Productivity Tools for Nonprofits

Be efficient. Keep on task. Remain laser-focused. For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their... read more

The 5 C’s of Social Media

The 5 C’s of Social Media

Social Media is here to stay. I have written quite a lot about lately and emphasized the importance of embracing it and not fearing it. There are, or at least... read more

How to Use Hashtags to Increase Your Social Media Presence

How to Use Hashtags to Increase Your Social Media Presence

Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used... read more


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Colleges and Employers Mine Social Media As Their Big Data Source

Colleges and Employers Mine Social Media As Their Big Data Source

Today’s well-qualified candidates who are applying to elite colleges in record numbers will, in four years time, be flashing their virtually indistinguishable credentials as they try to enter an already... read more

Tumblr: It’s More Than Just A Place for Millennials

Tumblr: It’s More Than Just A Place for Millennials

When Yahoo acquired Tumblr in 2013, Yahoo CEO Marissa Mayer made a pretty big promise: “We promise not to screw it up.” A lofty goal, but so far, Mayer has... read more

5 Social Media Skills Millennials Lack

5 Social Media Skills Millennials Lack

This blog post originally appeared in Fortune. View the original here. They’re the generation brought up on Facebook. Some have never known a world without the Internet. The innermost details... read more

How to Explain Social Networks to Non-Users (Without Making Them Feel Stupid)

How to Explain Social Networks to Non-Users (Without Making Them Feel Stupid)

Moms are being unfairly maligned online. Posts promising to explain tech tools and trends are now too often framed as, “How would you explain this to your mom.” Examples include... read more

The Most Important Social Tool for Your Small Business or Nonprofit

The Most Important Social Tool for Your Small Business or Nonprofit

I get asked this question a lot: What’s the most important social or online tool for a business? Invariably, people are asking because they are looking for simplicity. They want... read more

Social Media 101: What Platform Is Your Target Audience Using?

Social Media 101: What Platform Is Your Target Audience Using?

Social Media is an ever changing beast. So learning all you can is the absolute best way you can begin to take advantage of all it can help you do.... read more

What Caused The NSFW Tweet From The US Airways

What Caused The NSFW Tweet From The US Airways

Goof ups by brands on social media aren’t new. But what just happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline... read more

How to Use Social Media to Grow Your Email Subscribers

How to Use Social Media to Grow Your Email Subscribers

During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+,... read more

SocioBoard Wants To Be Your Open Source Social Media Dashboard. Can It?

SocioBoard Wants To Be Your Open Source Social Media Dashboard. Can It?

Social media networks need to be streamlined otherwise you will get lost. A common problem that has been solved by a lot of social media dashboard startups already and SocioBoard... read more

How to Avoid Social Media Fails

How to Avoid Social Media Fails

This week, we were contacted by Ignites Europe, part of the Financial Times group of publications, for our comments on the recent problems investment management firm Pimco have been having... read more