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Empower Social Media Marketing with Analytics

Empower Social Media Marketing with Analytics
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Maintaining Control of Your Content, Even on Social Media

Maintaining Control of Your Content, Even on Social Media

If you listen long enough, you’ve heard the horror stories. “I had five years worth of pictures on Facebook and they deactivated my account and now they’re gone”, “someone hacked... read more

The Ultimate Snapchat Guide for Brands

The Ultimate Snapchat Guide for Brands

Snapchat is amassing users, and brands are taking notice. Unsurprisingly, heavy hitters like McDonalds and Taco Bell have jumped onto the app to engage teen users, however, one of the... read more

4 Tips to Keep Your Most Loyal Fans Engaged on Social Media

4 Tips to Keep Your Most Loyal Fans Engaged on Social Media

I recently had the privilege to attend, and speak about Pinterest for business, on the panel at Social Media Marketing World in San Diego. The conference drew 2,000 attendees from... read more

Transform Social ROI From Myth Into Reality

How To Transform Social ROI From Myth Into Reality

Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable... read more

Meet SlideShare: The Social Platform You're Probably Not Using

Meet SlideShare: The Social Platform You’re Probably Not Using

“I don’t know anything about SlideShare!  It sounds neat and simple.” That was the number one response I received after a presentation on how companies can stay more social in... read more


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3 Types of Businesses Completely Wasting Time on Social Media

3 Types of Businesses Completely Wasting Time on Social Media

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When I was in high school, I was in track & field team. It was grueling for me because I lived 2 hour away from my high school (Flushing, NY... read more

10 Rules Every Business Must Know BEFORE Posting Any Social Media Content

10 Rules Every Business Must Know BEFORE Posting Any Social Media Content

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1. Engage by not self-promoting Emotional intelligence is essential when creating relevant and engaging social media content. The formula for social media marketing success must include showing your fans and... read more

Measuring and Optimizing Social Media for Success After The Facebook Algorithm Change

Measuring and Optimizing Social Media for Success After The Facebook Algorithm Change

The Facebook algorithm change means that organic reach is on the decline, and I’m sure as a social marketer that you’re feeling a little anxious. The response is understandable, but don’t... read more

4 Simple Tactics For Social Media Success

4 Simple Tactics For Social Media Success

Practical tips for making social media manageable and effective. With the overwhelming number of social media platforms available, many professionals find themselves feeling either left behind or inundated. Social media,... read more

All Grown Up and Still Learning Social Media

All Grown Up and Still Learning Social Media

I have been in social media for the better part of eleven years and counting. I have never considered myself a guru, nor could I ever become one, because the... read more

Twitter Trends of the Week (Week Ending 4/11/14)

Twitter Trends of the Week (Week Ending 4/11/14)

There are over 500 million tweets sent from around the world every day. Because Twitter has become such a major source for global news and conversations, we pull weekly Twitter... read more

4 Social Media Lessons via Russell Crowe & Noah

4 Social Media Lessons via Russell Crowe & Noah

Whether you love or hate Russell Crowe’s new Biblically-inspired blockbuster, Noah, there’s no denying that social media marketing has played a significant role in powering it to the top of... read more

How the Red Sox Social Strategy Won Washington

How the Red Sox Social Strategy Won Washington

It may have been April 1, but the Red Sox were no fools. With the reigning World Series champs in Washington, D.C. for a White House ceremony honoring their 2013... read more

What Is The Most Sought After Selfie?

What Is The Most Sought After Selfie?

Selfie: Pronunciation: /ˈsɛlfi/ – “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website People have been... read more

10 Signs Your Social Media Candidate Isn’t Right For Your Vacancy

10 Signs Your Social Media Candidate Isn’t Right For Your Vacancy

Social Media is a really popular career option these days, as businesses realize the importance of having a strong presence online and communicating with their customers. But, as with any role, there... read more