Social Media
Big Global Social Networks Are Closing In On Facebook
Last year, Facebook marked a new milestone in its nine-year history. Image from Robert Scoble on Flickr It lost users. While the network did pass the 1 billion monthly active... read more
How to Become a Social Media Marketing Expert – Infographic
1Many words and phrases are trotted out by self titled social media marketing experts that are tossed around so much they lose their meaning and impact. Specialist, thought leader and... read more
5 Tips for Stronger Social Media
Your overall digital marketing strategy is made up of multiple elements that all feed into the bigger picture. Ideally, you want each element to work in tandem, from your email... read more
IPL On Social Media Week 6: CSK Lead On Facebook While RCB Dominates On YouTube
The Indian Premier League’s matches are drawing to a close and these 6 weeks we have seen IPL franchises like Chennai Super Kings and Mumbai Indians having a good response... read more
Tumblr: The Internet’s Very Own Awkward Teenager
In the never-ending fight to stay relevant, Yahoo! has made the interesting move of buying Tumblr, a six year old social blogging site, popular with teenagers and young adults as... read more
Social Media: The New Customer Service Channel
When the NFL planned its operations for Super Bowl 2012, social media was front and center. They built a huge social media control center, including 150 ft2 of networked screens, where... read more
Take Catches And Save Runs With ‘The Great Indian Catch’ By Pepsi India
Pepsi India has indulged in a whole lot of online campaigns that bring alive the magic of cricket in this season of IPL6. ‘The Great Indian Catch’ is another of... read more
3 Benefits of a Social Media Following
1According to a recent study, 34 percent of business owners say they have no desire to use social media in the future. However, they’re missing an important opportunity to connect... read more
Your Social Campaign Needs 1000x Followers
Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only... read more
Is it Time to Embrace the Social Media Faker?
1There’s this guy. He’s become very popular in the “social business” space. He annoys the crap out of me. He tweets nothing unique, mainly just quotes and platitudes of the... read more
60 Mind-Blowing and Tweetable Social Media Stats
Stats for Your Social Media Strategy! Tell me the truth – is there such thing as a social media statistic that isn’t mind-blowing? The growth of major networks like Facebook,... read more
Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile
There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr. In this article, I’ll... read more
New Research: It’s Not About Satisfaction It’s About Engagement
The Challenge: Businesses that rely heavily on customer satisfaction surveys as a gauge of overall customer happiness, without an evaluation of total customer engagement, run the risk of losing valuable... read more
Facebook + Waze: Social Media Marketing Tool to Drool Over
The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers. The well-known social GPS app, Waze, has been making... read more
The Onion’s 4 Tips for Social Media Security
1On May 6th, popular satirical news site the Onion became the latest victim in a series of Twitter account hacks by a group called the Syrian Electronic Army. Their regular... read more
