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Is Social Media Worth Your Time And Money?

Is Social Media Worth Your Time And Money?
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The CMO Guide to Brand Personality and Social Media

The CMO Guide to Brand Personality and Social Media

Social media has presented brands and companies with a golden opportunity to develop “personality” at a new level, but brand stewards can’t capitalize on it until they let go of... read more

The Hashtag:  You’re Doing It Wrong

The Hashtag: You’re Doing It Wrong

We live in a world of social media. Twitter, Facebook, LinkedIn, Pinterest, Tumblr, Google+ (yes, Google+). It’s used to share information, provide advice, and disseminate breaking news from around the... read more

Now Chat Anonymously With Your Facebook Friends Using Cloakd (Review)

Now Chat Anonymously With Your Facebook Friends Using Cloakd (Review)

“Cloakd is an android app that lets its users send anonymous messages to their Facebook friends. Thus opening the doors to endless possibilities where honesty is the only medium,” was... read more

Social Platforms Are The New Drug Dealers

Social Platforms Are The New Drug Dealers

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The social platforms have us all figured out, folks. We’re doomed. They stood on the shady corner of the internet and offered us a fix for free. We took it,... read more

Why You Should Not Buy Likes Or Followers On Social Media & What You Should Do Instead

Why You Should Not Buy Likes Or Followers On Social Media & What You Should Do Instead

Let’s face it: It seems simple. It seems tempting. Everyone else is probably doing it, right? There are many articles that describe the best social media engagement techniques, but buying... read more

Attracting More Customers With Twitter And Vine

Attracting More Customers With Twitter And Vine

So you’ve created an amazing Twitter profile for your company, complete with an eye-catching branded cover photo and profile image. You’ve started following key companies as well as industry influencers... read more

Target, Optimize, Maximize, Plan and Target Again - Are You Ready for a Smartphone Social Media Marketing Future?

Target, Optimize, Maximize, Plan and Target Again – Are You Ready for a Smartphone Social Media Marketing Future?

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PC sales are in decline, replaced by a dramatic uptake in mobiles and tablets – but are your social media marketing campaigns fit for consumption on mobile devices? Your Customers... read more

Time Matters: Make Your Social Media Channels Count Whatever the Hour or Territory

Time Matters: Make Your Social Media Channels Count Whatever the Hour or Territory

Like great comedy, great social media postings are all about timing. But what are the optimum times and how do you coordinate your postings across the world? It’s tough enough... read more

Visual Content: The Future of Social Media?

Visual Content: The Future of Social Media?

New, visual networks like Pinterest, Instagram and Vine are exploding – is this the future of social media? The last few years have seen a dramatic rise in visual-based social... read more

Own Your Social Media Mistakes

Own Your Social Media Mistakes

The Ray Rice saga reeks from top to bottom, and nothing I write here can help the Baltimore Ravens organization distance itself — and the National Football League — from... read more

Is Facebook Stifling Your Social Media Marketing?

Is Facebook Stifling Your Social Media Marketing?

You spend either a lot of effort or a decent chunk of money to get your social media marketing just right and that includes looking for new ways to reach... read more

The Dreaded "C" Word: Credibility For Social Media Influencers

The Dreaded “C” Word: Credibility For Social Media Influencers

The Dreaded “C” Word In the past, when I’ve taught public speaking in schools, there used to be a point in the semester I would dread. This point usually rolled... read more

talkwalker social search

Talkwalker Social Search, like Google for Social Media – Review

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Talkwalker is an incredibly easy to use tool; I have been using it for last 11 months for my in-house social media research and for my clients too. It delivers high... read more

Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media

Once Upon a Tweet: How to Define Your Brand Through Story Telling on Social Media

Embrace storytelling for your social media channels with a defined strategy, not nebulous guff. Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are... read more

Don’t Tweet up the Wrong Tree: How to Write for Different Social Platforms

Don’t Tweet up the Wrong Tree: How to Write for Different Social Platforms

From Facebook to Twitter, uncover the secrets of adapting your content so it shines on all the major social media networks. It’s a headache – taking your original content and... read more