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Social Media Etiquette for Business: 25 Do's & Don'ts

Social Media Etiquette for Business: 25 Do's & Don'ts
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social media marketing is big business

Here’s Why Social Media Marketing Is Big Business

Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90’s Dot-Com boom to the first campaign on... read more

How Much is Too Much? How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

How Much is Too Much? How Often Should You Be Posting to Facebook, Twitter, LinkedIn and Others?

Jean Paul Sartre would have had a heyday living in the social media age. Which is more real, your physical existence or your digital existence? Who knows, and I’m not... read more

Straight Talk on Social Media Consulting

Straight Talk on Social Media Consulting

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a... read more

Social Media Risk-Reward―You Decide

Social Media Risk-Reward―You Decide

Each Saturday I look forward to reading Alexandra Wolfe’s Weekend Confidential in the weekend edition of The Wall Street Journal. This week was no exception, and, in fact, Bill Marriott’s... read more

Social Media Engagement – Joining The Conversation Without Being Creepy

Social Media Engagement – Joining The Conversation Without Being Creepy

Every day, millions of conversations take place on social media networks referencing brands, products and services. These conversations represent a huge opportunity for organizations to engage with potential (and existing)... read more


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10 Time Saving Tips For Social Media Marketing

10 Time Saving Tips For Social Media Marketing

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Tips On How to be More Productive on Social Media You’ve heard the saying, “Time is Money.” This couldn’t be more true especially as we are increasingly involved in social... read more

Do We Really Need a Social Network to Just Say Yo?

Do We Really Need a Social Network to Just Say Yo?

Lately we have witnessed a myriad of new social networking platforms each with special, specific purposes. But are many of these new networks really necessary? And honestly, what is the... read more

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager. It’s their job... read more

Social Media Marketing’s Forgotten Audience: The Employee

Social Media Marketing’s Forgotten Audience: The Employee

When most brands think about engaging their employees via social media, what do you think comes to mind? I tend to think most companies see employees as a conduit to... read more

Why Should I Hire Someone to Handle My Social Marketing?

Why Should I Hire Someone to Handle My Social Marketing?

Just about every business has a place on the social sphere. Whether it’s a retail business on Pinterest or a night spot on Twitter – there is something for everyone.... read more

Stand Out on Social Media: Building a Brand Personality

Stand Out on Social Media: Building a Brand Personality

Setting Your Brand Apart in the Social Media Sea You’ve heard it all before: differentiating your brand from its competitors is vital to your success on social media. Find an... read more

37 Social Analytics Tools

37 Social Analytics Tools

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I created a list of the top social analytics tools on list.ly and, because it’s crowdsourced, the list grew to 37 from my original list of 15. Not only has... read more

How Are Marketers Using Social Media For Business?

How Are Marketers Using Social Media For Business?

Social Media Examiner, one of the biggest social media news and articles platform, has recently published the results of a survey on how marketers use social media to grow their... read more

10 Benefits of Social Media for Business Every Skeptic Should Know

10 Benefits of Social Media for Business Every Skeptic Should Know

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Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media... read more

Southwest Airlines' Social Media #FAIL

Southwest Airlines’ Social Media #FAIL

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When will people learn to stop biting the hand that feeds them? Social media has been a veritable wellspring of opportunities for brands to build visibility, loyalty, engagement and generate... read more