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All Social Media Articles - Page 3
Why Hiring A Social Media Manager Will Benefit Your Business

Why Hiring A Social Media Manager Will Benefit Your Business

Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Social media is no longer a reactive project that you pursue... read more

Social Media Bill of Rights (and Responsibilities)

Social Media Bill of Rights (and Responsibilities)

Using Social Media to market a business is no longer an option for companies that wish to remain competitive. Most business owners have neither the time nor the energy to... read more

5 Questions to Ask Before Hiring a Social Media Marketing Agency

5 Questions to Ask Before Hiring a Social Media Marketing Agency

Today, 90 percent of businesses use social media marketing because of its ability to reach consumers. Social media is the most popular online activity right now and Americans on average... read more

8 Tips to Make Your Mark Through Social Media Campaigns

8 Tips to Make Your Mark Through Social Media Campaigns

“Put it in Facebook and it will get to everyone”, the common sentence that you hear in almost all the organizations, be it a dingy two room start-up with high... read more

4 Motivational Melodies to Help You Communicate on Social Media

4 Motivational Melodies to Help You Communicate on Social Media

Decades ago, Marvin Gaye crooned about hearing news through the grapevine. This 1968 hit was around long before the likes of social media, but let’s be honest – social media... read more

Maximize Your Social Media Strategy by Updating Your Cover Images for Fall Seasonal Events

Maximize Your Social Media Strategy by Updating Your Cover Images for Fall Seasonal Events

Have you updated your social media banners (and online store banners) to reflect the current fall season? It can be a valuable sales tool for your small business. Your cover... read more

How To Drive Conversions Using Social Media Networks

How To Drive Conversions Using Social Media Networks

According to January 2013 data from the Pew Research Center, 73% of U.S. adults use a social networking site of some kind. Take note, this percentage only includes Facebook, Twitter,... read more

10 Winners and Losers of Social Media Marketing

10 Winners and Losers of Social Media Marketing

Social media marketing is not always executed well. Watching how some brands communicate can make you cringe. But the effective use of social media marketing can go a long way... read more

Companies Still Embracing a Command-and-Control Model for Social Media

Companies Still Embracing a Command-and-Control Model for Social Media

Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for... read more

The CMO Guide to Brand Personality and Social Media

The CMO Guide to Brand Personality and Social Media

Social media has presented brands and companies with a golden opportunity to develop “personality” at a new level, but brand stewards can’t capitalize on it until they let go of... read more

The Hashtag:  You’re Doing It Wrong

The Hashtag: You’re Doing It Wrong

We live in a world of social media. Twitter, Facebook, LinkedIn, Pinterest, Tumblr, Google+ (yes, Google+). It’s used to share information, provide advice, and disseminate breaking news from around the... read more

Now Chat Anonymously With Your Facebook Friends Using Cloakd (Review)

Now Chat Anonymously With Your Facebook Friends Using Cloakd (Review)

“Cloakd is an android app that lets its users send anonymous messages to their Facebook friends. Thus opening the doors to endless possibilities where honesty is the only medium,” was... read more

Social Platforms Are The New Drug Dealers

Social Platforms Are The New Drug Dealers

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The social platforms have us all figured out, folks. We’re doomed. They stood on the shady corner of the internet and offered us a fix for free. We took it,... read more

Why You Should Not Buy Likes Or Followers On Social Media & What You Should Do Instead

Why You Should Not Buy Likes Or Followers On Social Media & What You Should Do Instead

Let’s face it: It seems simple. It seems tempting. Everyone else is probably doing it, right? There are many articles that describe the best social media engagement techniques, but buying... read more

Attracting More Customers With Twitter And Vine

Attracting More Customers With Twitter And Vine

So you’ve created an amazing Twitter profile for your company, complete with an eye-catching branded cover photo and profile image. You’ve started following key companies as well as industry influencers... read more