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24 Best Social Media Promotion Tools

24 Best Social Media Promotion Tools
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Your Content On Social Media Stinks

Your Content On Social Media Stinks

PLEASE STOP POSTING SO MUCH CONTENT Social media: It’s all about getting as much content out there and building your presence online. This is the approach a number of people... read more

Five Step Formula To Take The Social Media Plunge

Five Step Formula To Take The Social Media Plunge

One of my most favorite parts of my job is getting to work with senior executives interested in taking the plunge into social media. Usually they know they have to... read more

The Social Media Forecast: Cloudy!

The Social Media Forecast: Cloudy!

It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. But to add different spin... read more

Why Impressions Should Be Your First Social Media Metric

Why Impressions Should Be Your First Social Media Metric

Every time I speak with someone about social media measurement, the same question always comes up – what should I be measuring? If you work with social media at all,... read more

Reasons Why Books About Social Media Marketing Will Not Help You

Reasons Why Books About Social Media Marketing Will Not Help You

Until the cusp of the 21st Century, marketing books were pretty standard. The four P’s of marketing were immutable.  Products were Priced based on demand and Placed (sold) in stores.... read more

Disruptive Technology And Social Media

Disruptive Technology And Social Media

Disruption (noun) – an event that results in a displacement or discontinuity. From communicating with gestures to Whatsapping, humans have come a long way in communicating with each other over... read more

Lead Generation Tips – Don’t Let Social Scrutiny Get To You Too Much

Lead Generation Tips – Don’t Let Social Scrutiny Get To You Too Much

Thanks to social media, more and more businesses recognize the greater impact of raw reputation. Of course, it’s not as if businesses haven’t cared about reputation at all (PR companies... read more

Your Staff May Be Your Best Social Media Tool Yet

Your Staff May Be Your Best Social Media Tool Yet

You may be sitting on a pile of rich resources in your business and you may not even be aware of how good you have it. One thing that may... read more

Why Ello is Not the End of Facebook, and Other Social Media Tales

Why Ello is Not the End of Facebook, and Other Social Media Tales

It seems like every few months there’s another Facebook killer that comes into play. Early in 2014, Facebook was done, abandoned by teens, a blow that would equate to a slow... read more

12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into... read more

Social Media Marketing, Vegas-Style

Social Media Marketing, Vegas-Style

Las Vegas is a total sensory experience. There are bright, flashing lights in all directions and giant billboards of ladies suggestively eating deep-fried Twinkies. There are sign spinners on every... read more

 How to Use Snapchat for Your Business

How to Use Snapchat for Your Business

Mediated marketing is all about being ahead of the curve, and allowing companies to flourish when their campaign is strategically thought out. This may mean taking on a newer, smaller... read more

Why a Single Yelp Review Made a Big Difference

Why a Single Yelp Review Made a Big Difference

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A deli-pizzeria is down the street from me, meaning I’m usually found there when I am hungry and have an empty fridge. Is it great food? Not particularly, but it’s... read more

McDonalds Makes A Bold Move With Its Newest Social Media Campaign

McDonalds Makes A Bold Move With Its Newest Social Media Campaign

For decades, McDonalds has always kept a tight lid on what their fast food was actually made of. There were always haters and skeptics, of course, who claim that the... read more

How To Get Your Competitors' Social Media Followers

How To Get Your Competitors’ Social Media Followers

Social media is a great way to share ideas, communicate with customers, get involved in discussions and promote yourself and your knowledge. Of course, it’s more effective if you have... read more