Social Media
Why Flickr Lost Me as a Pro
I was a dedicated Flickr Pro. I paid annual dues since 2007, most recently at $24.95 a year, for the privilege of uploading an unlimited quantity of photos and viewing... read more
10 More Ways to Make Your Social Media Marketing Efforts Pay Off—Part 2
In a post from earlier this week, I discussed a few strategies that companies can use to help their voice rise above the fray when using Facebook, Twitter, and other... read more
7 Ways You Can Effectively Lose Social Media Followers
Establishing a social media presence is important for almost any brand nowadays. A recent infographic by MBA Online encourages CEOs to use social media because of some compelling statistics. For... read more
New Study Suggests Social and Digital Marketing Agencies May Die Within 10 Years
1Almost as ubiquitous today as stories about the Yahoo purchase of Tumblr, are reactions to a new study predicting that social and digital marketing agencies or service providers will disappear... read more
The Best Social Media Platform for Business
6I’ve been asked many times before, “What’s your favorite social media platform for business?” Many people think that if you’re in business, LinkedIn is the only place to be, and... read more
Why You Need a Social Media Editor
1Editors have long been the gatekeepers for publishing houses. People who can single-handedly write a successful future for the media house or can as easily guide the organization into oblivion.... read more
10 Social Media Personality Types – Which One Are You?
I’ve been on social media for 5+ years now – not counting the time spent wasted on MySpace, Yahoo & Aol. Throughout the years I’ve had conversations with various types of people. Some... read more
To Automate, or Not to Automate… That is the Question.
Facebook. Twitter. Instagram. Google +. Pinterest. Instagram. Where should a business concentrate all its social media efforts? In today’s social sphere, there are many platforms to be social and with... read more
Enthusiastic Social Buzz For The Great Gatsby
Positive Social Media Opinion Increases from Opening Weekend to Second Weekend in Theaters When one of the year’s most anticipated films, The Great Gatsby, opened on May 10th, it was... read more
Xbox One Reveal Meets Mixed Reaction On Twitter
Microsoft dominated the internet yesterday, with its much-anticipated launch of the successor to the Xbox 360. With a torrent of fanfare in the build-up to the 6pm BST announcement, we... read more
How-To: Create Social Buzz like Blue Moon
Social media marketing creates buzz around your brand. Beer creates a buzz of a different sort. Together, they make consumers tipsy with digital delight. Both communicative catalysts, social media and... read more
6 Ways You Can Build Accountability into Social Media Marketing
Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake.... read more
5 Ways to Incorporate Visuals into Your Social Media for More Clicks, Hits, Oohs and Aahs
As more of us engage with social media via smartphones, we’re discovering that taking a picture “on-the-go” with a high-resolution phone is much easier than typing out a status update... read more
Why Couldn’t Tumblr ‘Cash In’ on Native Advertising?
The media is going mad trying to second-guess Yahoo’s motivations and underlying logic for acquiring Tumblr the blogging platform. Most seem to have zeroed in on advertising sales as the... read more
Has Instagram Become Pornstagram?
There are few things I loathe more than a hypocritical network whose actions aren’t consistent with their guidelines… even if it’s the same platform I’ve promoted, defended, championed and became... read more
