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10 Customer Service Tips for Businesses Leveraging Social Media

10 Customer Service Tips for Businesses Leveraging Social Media
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5 Rungs To Building A Social Media Presence

5 Rungs To Building A Social Media Presence

Yes I know a lot people don’t use the word “rungs”, but I like the word and hey it’s a great word. We should use it more often, it means :... read more

3 Myths About Social Media Marketing

3 Myths About Social Media Marketing

Going back to the basics This week I’ve been planning out my schedule for the 2015 social media workshops that I teach at the National Entrepreneur Center in Orlando. The... read more

The Driver Has To Make Repairs? Why A Social Media Manager Is Not A Jack-Of-All-Trades

The Driver Has To Make Repairs? Why A Social Media Manager Is Not A Jack-Of-All-Trades

It drives me nutty when people expect a social media manager to also be an expert in SEO, have a communications or journalism degree, be the PR person, create infographics,... read more

Your Step-by-Step Guide to Proving ROI From Social Media

Your Step-by-Step Guide to Proving ROI From Social Media

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There is one major hurdle between you and proving your social media strategy plan creates social media ROI – the C-Suite’s attitude towards it. You have your far-reaching social media... read more

Advocates, Influencers and Celebrities: Your Social Media Dictionary

Advocates, Influencers and Celebrities: Your Social Media Dictionary

Influencers are changing the face of marketing, particularly with their social media influence– but what is a brand advocate and how do they differ from a social influencer or a... read more

Anatomy and Behaviors of the Successful Community Manager of the Future

Anatomy and Behaviors of the Successful Community Manager of the Future

Uncover what character traits you need as a community manager to stay at the top of your game in 2014 and beyond. Social media is evolving rapidly, its goalposts are... read more

Business Connections: Social Media Makes it Possible, Anywhere

Business Connections: Social Media Makes it Possible, Anywhere

There’s no doubt in anyone’s mind that social media has opened up a whole new world when it comes to meeting and keeping in touch with people. Facebook and Twitter... read more

How Often Should I be Posting on Social Media?

How Often Should I be Posting on Social Media?

Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some... read more

A Case Study In Having A Good Sense Of Humor On Social Media

A Case Study In Having A Good Sense Of Humor On Social Media

Quick! You are the marketing manager for a small, yet successful, bakery chain and you’ve just been told your online company logo has been accidentally changed. What do you do?... read more

One Simple Tip To Immediately Increase Social Media Engagement

One Simple Tip To Immediately Increase Social Media Engagement

Between April 1 and July 31 of this year, social media optimization platform SocialFlow conducted a study collecting data from 1.6 million organic posts from Twitter, Facebook, and Google+. They... read more

Taking Your Social Media Efforts to the Next Level

Helping Hand: Taking Your Social Media Efforts To The Next Level

Social media has come a long way; it used to be that you just put a marketing campaign online and prayed. But now, businesses have the tools to help refine... read more

Are You a Social Media Bed Head?

Are You a Social Media Bed Head?

How many times have you started your day feeling a little discombobulated? Out of sorts or otherwise, a hot mess? Maybe your alarm didn’t go off, you’re missing a sock,... read more

5 Things To keep In Mind Before Hiring A Social Media Manager

5 Things To keep In Mind Before Hiring A Social Media Manager

As your online presence develops, you may find that you no longer have time or energy to devote to other things. Maintaining your online presence may feel like a full... read more

5 Reasons Why Your Social Media Marketing Efforts are not Working

5 Reasons Why Your Social Media Marketing Efforts are not Working

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While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales, some business owners have found that social media has... read more

Listen Up. Your Customers Are Complaining On Social Media.

Listen Up. Your Customers Are Complaining On Social Media.

79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research. Think about the negative impact... read more