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Social Media Marketing: 5 Things Great Brands Always Do Right

Social Media Marketing: 5 Things Great Brands Always Do Right
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"Twitter for Business" is an Awful Idea, but Yammer's Actually Great.

“Twitter for Business” is an Awful Idea, but Yammer’s Actually Great.

The pitch you’re most likely to hear for Yammer is that it’s “Facebook or Twitter for Your Business.” It’s a sentence that serves its purpose, in that you immediately get... read more

5 reasons your “10 ways to” will not blow my mind and funnels are for beer bongs

5 reasons your “10 ways to” will not blow my mind and funnels are for beer bongs

Cleaning house because I’m tired of being tweeted at. I recently noticed that my twitter feed contains very few real people. Well, they are real people; they are just mechanically... read more

Why I Don’t Want To Be An Influencer

Why I Don’t Want To Be An Influencer

Sure it is a hot topic across the web. Expert and influencer content has determinedly become key in helping big (and small) brands in driving consumers through the buyer’s journey.... read more

Bank on Facebook and Twitter: That’s How Much Banking has Evolved

Bank on Facebook and Twitter: That’s How Much Banking has Evolved

Financial products and services cannot leverage social media the way most sectors do. Their apparent limitations with respect to compliance, security and privacy issues have compelled them to be one... read more

Social Media Is The Biggest Gear In The Demand Generation Engine

Social Media Is The Biggest Gear In The Demand Generation Engine

Social media is the most important gear in the sales and demand generation engine. Simply put, it’s the science of social media and lead generation physics. The bigger the gear... read more


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5 Undeniable Benefits Of Social Media That Businesses Are Not Maximizing

5 Undeniable Benefits Of Social Media That Businesses Are Not Maximizing

Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool.  1. It properly... read more

Top 4 Reasons Social Media Fans Flee and How to Stop Them

Top 4 Reasons Social Media Fans Flee and How to Stop Them

Are you making your social media followers run in the other direction without even realizing it? Has your social community been shrinking? Wonder why? Here are the top four reasons... read more

83 Exceptional Social Media and Marketing Statistics for 2014

83 Exceptional Social Media and Marketing Statistics for 2014

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“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you:... read more

3 Social Media Time-Saving Tips for Business Owners

3 Social Media Time-Saving Tips for Business Owners

“Time is money!” It’s a saying that you’ve probably heard over and over again, but have you ever actually thought about the meaning behind it? Constant Contact conducted a survey... read more

Social Media Analytics Tool : Quintly Review

Social Media Analytics Tool : Quintly Review

Social Media Analytics and benchmarking Industry has grown multiple folds in the last 2-3 years. Brands have started realising the importance of testing and measuring their performance compared to the... read more

The Future is Foursquare: Marketing Tips for Your Local Business

The Future is Foursquare: Marketing Tips for Your Local Business

While location-based social media platform Foursquare has not been nearly as successful as experts predicted, it appears to be making a comeback. Foursquare’s revenue has improved drastically over the past... read more

Are You Marketing Socially?

Are You Marketing Socially?

As a social media marketer, do you find yourself simply marketing on social media platforms or are you marketing socially? Many may ask, what’s the difference? There is a big... read more

The Beginner’s Guide to Social Media Metrics: Sentiment

The Beginner’s Guide to Social Media Metrics: Sentiment

Social media can be an incredibly important tool for your business. But it can also be overwhelming. You’re following what’s being said about your industry and brand, your team is... read more