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Why Impressions Should Be Your First Social Media Metric

Why Impressions Should Be Your First Social Media Metric
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The Social Media Forecast: Cloudy!

The Social Media Forecast: Cloudy!

It’s that time of year again when people are cranking up their predictions for the next year. I’ve often made prognostications here on the blog. But to add different spin... read more

Lead Generation Tips – Don’t Let Social Scrutiny Get To You Too Much

Lead Generation Tips – Don’t Let Social Scrutiny Get To You Too Much

Thanks to social media, more and more businesses recognize the greater impact of raw reputation. Of course, it’s not as if businesses haven’t cared about reputation at all (PR companies... read more

Why Ello is Not the End of Facebook, and Other Social Media Tales

Why Ello is Not the End of Facebook, and Other Social Media Tales

It seems like every few months there’s another Facebook killer that comes into play. Early in 2014, Facebook was done, abandoned by teens, a blow that would equate to a slow... read more

12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into... read more

Social Media Marketing, Vegas-Style

Social Media Marketing, Vegas-Style

Las Vegas is a total sensory experience. There are bright, flashing lights in all directions and giant billboards of ladies suggestively eating deep-fried Twinkies. There are sign spinners on every... read more

 How to Use Snapchat for Your Business

How to Use Snapchat for Your Business

Mediated marketing is all about being ahead of the curve, and allowing companies to flourish when their campaign is strategically thought out. This may mean taking on a newer, smaller... read more

Why a Single Yelp Review Made a Big Difference

Why a Single Yelp Review Made a Big Difference

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A deli-pizzeria is down the street from me, meaning I’m usually found there when I am hungry and have an empty fridge. Is it great food? Not particularly, but it’s... read more

McDonalds Makes A Bold Move With Its Newest Social Media Campaign

McDonalds Makes A Bold Move With Its Newest Social Media Campaign

For decades, McDonalds has always kept a tight lid on what their fast food was actually made of. There were always haters and skeptics, of course, who claim that the... read more

How To Get Your Competitors' Social Media Followers

How To Get Your Competitors’ Social Media Followers

Social media is a great way to share ideas, communicate with customers, get involved in discussions and promote yourself and your knowledge. Of course, it’s more effective if you have... read more

Social Media: Millennials, There Is A Job For That

Social Media: Millennials, There Is A Job For That

Businesses small and large can’t ignore the need for a social media presence. It’s the best way to reach an audience, go “viral”, and provide effective 24/7 customer service. An... read more

Social Networking Makes Small Town, USA Bigger (and More Lucrative!)

Social Networking Makes Small Town, USA Bigger (and More Lucrative!)

When I was a kid, I watched reruns of an old 1950’s TV show (in black and white!)  It was called Father Knows Best.  Jim Anderson was an insurance agent... read more