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Bad Advice Time: Let an Intern Do Your Social Media Marketing

Bad Advice Time: Let an Intern Do Your Social Media Marketing
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DOs and DON’Ts of Social Media Pictures

DOs and DON’Ts of Social Media Pictures

A picture’s worth a thousand likes. Or at least more likes than a post without one. Numerous studies have shown that including a profile picture is essential to garnering more... read more

Social Media – Making Us All More Honest, Better People

Social Media – Making Us All More Honest, Better People

As any half-decent PR professional will tell you, great public relations is often more about keeping certain items out of the news than winning new column inches or page views.... read more

Social Media Branding Rule: Know Your Goals (and Measure Your Progress)

Social Media Branding Rule: Know Your Goals (and Measure Your Progress)

Know Your Goals and How to Measure Your Progress Social media can be powerful, but for some it can end up being a complete waste of time. That’s why you... read more

Why All-in-One Social Media Management Systems Don't Cut It for Social Customer Service

Why All-in-One Social Media Management Systems Don’t Cut It for Social Customer Service

You are a Customer Service hero. You lead teams of hundreds or thousands of customer service superstars, delighting customers at every turn. You can rattle off each day’s service level... read more

Flipkart The Most Socially Devoted Facebook Brand In H1 2014 -- Socialbakers

Flipkart The Most Socially Devoted Facebook Brand In H1 2014 — Socialbakers

Social Bakers, the social media analytics company that monitors brands on social media, has shared its first half 2014 social media performance report for Indian brands. Listed below are six... read more


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Save Time: Schedule Your Message Across Multiple Social Networks

Save Time: Schedule Your Message Across Multiple Social Networks

When it comes to social media, the biggest turn off for businesses is that it takes too long. I always find people asking me after one of my talks about... read more

A Remedial Lesson in Social Media Protocol

A Remedial Lesson in Social Media Protocol

So what do you do when your “funny” social media post is universally attacked for being in poor taste, insensitive, and flat out not humorous?  As one celebrity of a... read more

Social Media and the Democratisation of Media Monitoring

Social Media and the Democratisation of Media Monitoring

I worked in media monitoring for many years. Whenever I told someone what I did for a job, there was always a moment afterwards, a pause, then a blank look.... read more

Using Social Media for Quality Engagement to Your Prospects

Using Social Media for Quality Engagement to Your Prospects

Image credit: pamlawhorne.com Mixing sales and social engagement can be a great challenge to a digital marketer. It usually takes long term strategies in order to successfully build a strong... read more

When Social Media Doesn't Work

When Social Media Doesn’t Work

As powerful as social media is when it comes to helping you raise brand awareness, engage followers and prospects, and even grow revenue over time, it doesn’t work for everyone.... read more

The Social Media Fallacies That Are Hurting Your Business

The Social Media Fallacies That Are Hurting Your Business

Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this... read more

In This Socially-Enabled Age Everyone Will Be World-Famous For 15 Seconds

In This Socially-Enabled Age Everyone Will Be World-Famous For 15 Seconds

When the Pop Artist Andy Warhol said, “In the future everyone will be world-famous for 15 minutes” he surely hadn’t envisaged the impact of social media. In this socially-enabled age,... read more

The Best Ways to Connect With Your Audience on Social Media

The Best Ways to Connect With Your Audience on Social Media

So, how was your trip to the Nevada desert? You may be scratching your head right now and wondering what that is all about. Well, writing and sharing content that... read more