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12 Rules for Successful Social Media Marketing

12 Rules for Successful Social Media Marketing
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5 Mistakes That Led To Spectacular Viral Fails

5 Mistakes That Led To Spectacular Viral Fails

As an online blogger, I often dream about what it must feel like to have a viral hit. My content gets shared by regular visitors, sure, but I’m talking about the... read more

“Crisis Management on Social Media”: The Five Words Marketing Directors Lose Sleep Over

“Crisis Management on Social Media”: The Five Words Marketing Directors Lose Sleep Over

I talk a lot about the positives on social media. There are many; the connectedness, the networking, and sales and marketing opportunities, the fun. But what about the negatives? What... read more

How To Get More Organic Leads From Social Media

How To Get More Organic Leads From Social Media

I’ve heard a lot of chit chat in the industry recently about how Facebook is pretty much a desert for organic leads. If you aren’t paying for ads on Facebook... read more

5 Selfie Contests That Truly Flashed on Social Media

5 Selfie Contests That Truly Flashed on Social Media

‘Selfie‘ was dubbed as the word of the year by oxford dictionary in 2013. Well it just doesn’t end there, your social networks are swarmed by selfies of friends, relatives... read more

4 Ways To Increase Audience Engagement

4 Ways To Increase Audience Engagement

  What does it take to create a successful blog? If you want the honest truth: It takes a lot. While “content is king” is an oft-quoted rule, it takes... read more

Digital Business: 4 Quick Win Social Media Strategies

Digital Business: 4 Quick Win Social Media Strategies

Question: Our leadership team is very impatient for Social Media ROI. What are some quick ways to show success that will keep the leadership team committed.? This is definitely a... read more

Does Your Social Strategy Have A Snowball’s Chance At The Beach To Succeed?

Does Your Social Strategy Have A Snowball’s Chance At The Beach To Succeed?

Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case... read more

Why Pretty Little Liars is Killin' it on Social Media

Why Pretty Little Liars is Killin’ it on Social Media

Happy PLL Summer Finale Day, my fellow Liars! Tonight is the night we’ve all been waiting so anxiously for. According to the show’s official Facebook page, tonight’s summer finale has... read more

Three Questions to Ask to Determine if Your Social Media Marketing is Working

Three Questions to Ask to Determine if Your Social Media Marketing is Working

Wondering how your marketing is performing is not unique to any facet of what you might be doing. Companies always want to know what their marketing is actually doing for... read more

Hashtagging 101: Guidelines for Winning on Social Media

Hashtagging 101: Guidelines for Winning on Social Media

#TBT. #selfie. #NSFW. And my personal favorite: #susanalbumparty. I’ll explain that one here in a minute. Hashtags are everywhere these days. They’re on TV shows, T-shirts and even football fields.... read more

Benefits of Social Media Scheduling

Benefits of Social Media Scheduling

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As we learned from the study conducted by Software Advice, social media scheduling is a tool a little over half of the marketers polled take advantage of. So what are... read more

Do I Want Facebook or Twitter for my Business?

Do I Want Facebook or Twitter for my Business?

Project 365 #74: 150313 Showing The Ropes by Pete, on Flickr” It’s a tug of war of sorts. Facebook copies Twitter. Twitter copies Facebook. This goes on and on ad... read more

The Hostage Negotiator’s Secret to Social Media Success

The Hostage Negotiator’s Secret to Social Media Success

Which is more difficult: persuading a hostage-taker to free his hostages and turn himself in, or developing an online reputation as an engaging and influential expert in your given field?... read more

How To Increase Social Media Traffic – Yours Sucks, Even If You Think It Doesn’t

How To Increase Social Media Traffic – Yours Sucks, Even If You Think It Doesn’t

Yours Sucks, Even If You Think it Doesn’t Social media traffic sucks? But, yours is great….. isn’t it??? Okay, so you think I’m full of crap! Lest you keep that... read more