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3 Myths About Social Media Marketing

3 Myths About Social Media Marketing
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Oops! Why You Shouldn’t Automate Your Social Media

Oops! Why You Shouldn’t Automate Your Social Media

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Social media marketing sure is powerful – so powerful, in fact, that sometimes we have the temptation to cut corners and put a program on autopilot. “We’ll just schedule a... read more

Not On Vine? This New Feature Is The Reason You Should Be

Not On Vine? This New Feature Is The Reason You Should Be

According to Mixpo, this year only 18% of U.S. agency executives plan to run a video ad campaign on Vine. Is all of that about to change? Yesterday, Vine announced... read more

The 12 Most Important Social Media Infographics of 2014

The 12 Most Important Social Media Infographics of 2014

A great infographic does one thing (at least): it takes raw data, and transforms it into something meaningful. This year, I’ve been scouring the web regularly for great social media... read more

The 6 Step Social Media Marketing Strategy Plan For Your Business

The 6 Step Social Media Marketing Strategy Plan For Your Business

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Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented. A common mistake... read more

Applying Social Networking to Your Business

Applying Social Networking to Your Business

When it comes to social networking, there are many individuals who think it is defined as online friendships or online relationships. While these types of relationships are the most common,... read more

Set a Tone to Be More Social and Less About Social Media

Set a Tone to Be More Social and Less About Social Media

We are starting to disconnect from people and it might be a path we should be concerned about. More and more, companies are using technology, gathering information and are looking... read more

The 3 Tactical Elements That Made The “Ice Bucket Challenge” A Viral Success

The 3 Tactical Elements That Made The “Ice Bucket Challenge” A Viral Success

Unless you live under a rock that isn’t equipped with Wi-Fi, you’ve probably seen news about the viral success of the ALS “Ice Bucket Challenge.” Our social streams are full... read more

A Practical Guide to Reddit AMAs

A Practical Guide to Reddit AMAs

Reddit is one of those social media platforms that many businesses tend to steer away from. The culture of Reddit is very anti-corporate, so any blatant attempts at self-promotion will... read more

Leveraging Social Media to Influence Shoppers

Leveraging Social Media to Influence Shoppers

Window shopping is a thing of the past. Instead of oogling over a dress or a pair of shoes in a store front, you’re staring down at your smart phone... read more

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5 Social Media Myths That Burn Your Bottom Line

Young whippersnappers getting their feet wet in social media will rave how new, innovative, scalable and engaging these platforms are.  If you’re first business transaction was selling lemonade in 1982... read more

How High Growth Companies Use Social Media Marketing

How High Growth Companies Use Social Media Marketing

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In professional services marketing, we still occasionally hear the ghostly echoes: “Cold calling – that’s the way we did it back in the day and we grew our businesses just fine.”... read more

The 6 Critical Types of Social Media Comments You Must Plan For

The 6 Critical Types of Social Media Comments You Must Plan For

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‘He’s been taken in for questioning by the police.’ Woh! This was the outcome of a comment on Facebook that had been posted less than 24 hours before. A straightforward... read more

The ALS Ice Bucket Challenge: 3 Lessons In Social Media Strategy

The ALS Ice Bucket Challenge: 3 Lessons In Social Media Strategy

In the world of non-profit digital marketing, it’s common to give users two outs in your CTA: donate time/money or “share” and raise awareness for the issue. The ALS Association’s... read more

New Business Development in the Old-New World of Social Networks

New Business Development in the Old-New World of Social Networks

Maybe It’s Time To Go Back to the Old-School Approach to Business Development The art of business development is the art of breaking into new social networks. And it’s the... read more

Customer Support and Social Media: When You Should and Shouldn’t Respond To Nasty Tweets

Customer Support and Social Media: When You Should and Shouldn’t Respond To Nasty Tweets

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If you’re a business owner who regularly interacts with customers, the chances are good that, at some point, you’ve received a few unkind words about your products or services. Although... read more