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3 Signs Your Social Media Marketing Sucks

3 Signs Your Social Media Marketing Sucks
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Do We Really Need a Social Network to Just Say Yo?

Do We Really Need a Social Network to Just Say Yo?

Lately we have witnessed a myriad of new social networking platforms each with special, specific purposes. But are many of these new networks really necessary? And honestly, what is the... read more

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager. It’s their job... read more

Social Media Marketing’s Forgotten Audience: The Employee

Social Media Marketing’s Forgotten Audience: The Employee

When most brands think about engaging their employees via social media, what do you think comes to mind? I tend to think most companies see employees as a conduit to... read more

Why Should I Hire Someone to Handle My Social Marketing?

Why Should I Hire Someone to Handle My Social Marketing?

Just about every business has a place on the social sphere. Whether it’s a retail business on Pinterest or a night spot on Twitter – there is something for everyone.... read more

Stand Out on Social Media: Building a Brand Personality

Stand Out on Social Media: Building a Brand Personality

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Setting Your Brand Apart in the Social Media Sea You’ve heard it all before: differentiating your brand from its competitors is vital to your success on social media. Find an... read more

37 Social Analytics Tools

37 Social Analytics Tools

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I created a list of the top social analytics tools on list.ly and, because it’s crowdsourced, the list grew to 37 from my original list of 15. Not only has... read more

How Are Marketers Using Social Media For Business?

How Are Marketers Using Social Media For Business?

Social Media Examiner, one of the biggest social media news and articles platform, has recently published the results of a survey on how marketers use social media to grow their... read more

10 Benefits of Social Media for Business Every Skeptic Should Know

10 Benefits of Social Media for Business Every Skeptic Should Know

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Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media... read more

Southwest Airlines' Social Media #FAIL

Southwest Airlines’ Social Media #FAIL

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When will people learn to stop biting the hand that feeds them? Social media has been a veritable wellspring of opportunities for brands to build visibility, loyalty, engagement and generate... read more

What Not to Do, Part 2: Social Media Content Marketing Mistakes

What Not to Do, Part 2: Social Media Content Marketing Mistakes

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On the day of the Malaysian Airlines crash over eastern Ukraine, the following Tweet appeared on actor Jason Biggs’ account, “Anyone wanna buy my Malaysian Airlines frequent flier miles?” While... read more

Drive Profits With Recurring Billing & Social Media Marketing

Drive Profits With Recurring Billing & Social Media Marketing

Once you get your business off the ground, one of your next challenges is to secure a steady revenue stream and a platform to facilitate it. A subscription business model... read more

A Friday Afternoon Social Media Checklist

A Friday Afternoon Social Media Checklist

It’s 4 p.m. on a Friday and your social media to-do list still has far too many boxes unchecked. How do you shut things down? Since social media never sleeps,... read more

5 Point Quality Assurance Checklist for Your Social Media Posts

5 Point Quality Assurance Checklist for Your Social Media Posts

Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. It is dishearteningly easy to for... read more

Are People Using Google+ to Avoid Facebook?

Are People Using Google+ to Avoid Facebook?

Since the launch of Google+ in 2011 there has been much speculation of whether Google+ would prove to be a serious social networking threat to Facebook. The short answer is:... read more

How to Dedicate the Time Required to Achieve Social Media Success

How to Dedicate the Time Required to Achieve Social Media Success

Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts? There is a seemingly never-ending flow of information, tips and... read more