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10 Benefits of Social Media for Business Every Skeptic Should Know

10 Benefits of Social Media for Business Every Skeptic Should Know
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Social Media Branding Rule #3: Know Your Audience

Social Media Branding Rule #3: Know Your Audience

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Who is Your Audience? If you’ve been reading this blog any length of time, you know that I’ve written much about target marketing – know your audience. Although a lot... read more

Creeping Me Out — 7 Steps to Handle Social Media Stalkers

Creeping Me Out — 7 Steps to Handle Social Media Stalkers

I create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping... read more

9 Ways to Measure Your Social Media Success

9 Ways to Measure Your Social Media Success

Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would... read more

What Your Boss Still Doesn’t Understand About Social Media

What Your Boss Still Doesn’t Understand About Social Media

Social media has come to be an accepted part of business, but so many business executives still see it as a secondary part of day-to-day operations—something they know they need... read more

Are We Social Media Ready, Completely?

Are We Social Media Ready, Completely?

We just finished celebrating the fifth Social Media Day on June 30. Even if the day was formally introduced in 2010, modern-day social media has existed since 2005. So many years... read more


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Hashtags, the Good the Bad, the Oh So Ugly

Hashtags, the Good the Bad, the Oh So Ugly

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once... read more

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This... read more

How to Create Lasting Engagement Through Social Media

How to Create Lasting Engagement Through Social Media

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Are your social channels thriving, full of interaction with your audience, or are they the digital equivalent of a deserted Main Street, complete with tumbleweed? If you’re creating high quality... read more

Yo, Emoj.li and the Rise of the Gimmick Social Network

Yo, Emoj.li and the Rise of the Gimmick Social Network

On Facebook you have the ability to talk to friends publicly and privately, share your thoughts, photos and videos, chat, play games, sell things, promote your business or product, organize... read more

Make Your Social Media Marketing Work: Avoid These Slip-Ups

Make Your Social Media Marketing Work: Avoid These Slip-Ups

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What can you do online? A lot. The Internet has many things to offer. From searching information to getting cool online or intangible services such as reading from a psychic,... read more

How Social Media Can Reinvent Your Staid, Old Sales Tactics

How Social Media Can Reinvent Your Staid, Old Sales Tactics

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“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” –John Wanamaker, late 1800s. More than a century ago, the founder of Wanamaker’s... read more

Social Media Requires Being Human

Social Media Requires Being Human

While on a trip to California to speak at an event last month, I took the opportunity to see how hospitality and travel companies respond (or don’t respond) using Twitter.... read more

8 Reasons You’ll Fail at Social Marketing & How to Avoid It

8 Reasons You’ll Fail at Social Marketing & How to Avoid It

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The world of social marketing is cut-throat. People are jockeying to be on lists, doing everything they can to be at the top of a Google, be the first to... read more

Use Hashtags Without Being #Annoying

Use Hashtags Without Being #Annoying

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Hashtags became instantly popular when they were introduced to us via Twitter, and then soon spread across Pinterest, Google+, Tumblr, Instagram, and the holy grail Facebook, to create the hashtag... read more

Are We Witnessing the Death of Text on Social Media?

Are We Witnessing the Death of Text on Social Media?

A couple years ago, marketers loved to explain that “content is king,” but these days it seems as though “a picture really is worth a thousand words.” You may have... read more