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Social Media

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Why Impressions Should Be Your First Social Media Metric

Why Impressions Should Be Your First Social Media Metric
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The Next Social Marketing Revolution

The Next Social Marketing Revolution

At Social Media Week Chicago yesterday, our CEO, Chris Maher, and Keller Fay Group COO Brad Fay talked with a packed house about “the next social-marketing revolution,” which will be... read more

Social Proof: What It Is, Why You Need It, and How to Get It

Social Proof: What It Is, Why You Need It, and How to Get It

What It Is When everyone is standing in line for something, you assume it must be good. When a movie is sold out, you assume it must be good. When... read more

How To Create Engaging Posts For Social Media During A Slow Day

How To Create Engaging Posts For Social Media During A Slow Day

It’s a fact – social media marketers do have their slow days. Perhaps people are on vacation or resources are being pulled for another project and there is not much... read more

social media marketing for a team of one

How to Successfully Manage a Social Media Campaign on Your Own

It’s not uncommon to have social media marketing teams consist of just one person. As a one-man or one-woman team, it’s impossible to do everything you know you should be... read more

When Posts Go Viral: Four Lessons

When Posts Go Viral: Four Lessons

You’ve been writing your fingers to the bone for years now, writing about everything you could think of for your business blog. You’ve covered all the major topics and included... read more

How Social Media is Affecting the News

How Social Media is Affecting the News

A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000... read more

How Social Media Can Make Your Brand More Personal

How Social Media Can Make Your Brand More Personal

Networking with social media can open the door of opportunity for brands with new connections outside of the online world. These relationships can become long-lasting as communication is maintained. The... read more

Is Your Social Media Presence A Blessing Or Curse?

Is Your Social Media Presence A Blessing Or Curse?

Social Media is here to stay. There really is nothing private anymore. People can find out most anything they want to know about you online. We communicate through Social Media... read more

4 Social Media Facts As We Go Into Q4 2014

4 Social Media Facts As We Go Into Q4 2014

The start of Q4 2014 is just around the corner (Wed., Oct. 1). As we gear up for the next quarter, take a quick look at this list of four... read more

How to Protect Your Reputation On Any Social Media Platform

How to Protect Your Reputation On Any Social Media Platform

In business, good reputation is as important as your product and brand name. There’s a simple strategy that you can apply to keep your online reputation in good standing. The... read more

I am Done With "Social Media"

I am Done With “Social Media”

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I have been doing a lot of thinking regarding this topic and I have come the conclusion that the term, “social media” is stupid. It absolutely has nothing to do... read more

Using Emoticons to Set the Tone for Your Business

Using Emoticons to Set the Tone for Your Business

Does the thought of using an emoticon make you squirm? How about using them for your business? I work with many brands and we spend a fair amount of time... read more

Understanding the Life Cycle of Social Media

Understanding the Life Cycle of Social Media

Just like anything else in life, social media has a definite life cycle. That life cycle has several critical elements and one feeds off of the other. It goes around... read more

Social Media 101 - Guide full of tips

Social Media Survival Guide

Social Media has slowly taken over the business and marketing world as we know it. The terms “sales” and “customer service” have been completely redefined over the last decade, and... read more

Analysing The Social Media Buzz Of The Nescafe India Ad #ItAllStarts

Analysing The Social Media Buzz Of The Nescafe India Ad #ItAllStarts

More than a fortnight and the latest Nescafe India ad #ItAllStarts has crossed 4 million views. The latest ad is an effort from the country’s biggest foods company Nestle India... read more