Nate specializes in helping mid-sized and enterprise companies use the web to win and keep the attention of their customers. One of his areas of expertise is doing strategic work with clients in relation to social media and social business strategies. He is an author and can be heard speaking at many of the top Social media events in the US.
We caught up with Nate at the Content Marketing World event in Ohio this year.
Inbound Writer is a tool used for optimizing content for search engines. You can use the tool as a standalone application or as a plugin within WordPress.
If you want to rank for particular topics or terms within Google inbound writer will rate your document against these terms and make suggestions. Based on implementing suggestions provided this will help improve the ranking.
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
Nate has had great success with this tool.
Nate uses the ‘Cadence’ application within Socialflow. This analyses your tweets and works out the best time to post your content based on what you are sending and when the audience is most likely to engage with the content.
Using this Tool Nate has, at times, achieved over 500% increase in engagement levels with posts.
TweetAddr is a twitter automation tool. Nate uses this tool in a specialized way. For example, when he was at the Content Marketing World conference in Ohio he targeted people that tweeted using the content marketing world hash tag (#cmworld) that were at the event (using geo location tagging). This allowed him to follow relevant people.
Have you used any of these tools listed above?