Increasingly prospects shift from traditional to the digital media.
They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money!
To get found online when future prospects are looking for products is one of the major challenges businesses are facing today.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Trust is a major factor when it comes to get new customers acquired.
Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.
Social media platforms are today serving as a great inbound marketing tool for building credibility, brand awareness as well as community of people with same interests. These people than become aware of the businesses products and services and can become paying customers.
The most popular channel to share content is social media, the advantages of platforms like Facebook, Twitter and LinkedIn for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
In a recent survey conducted, 72% of the marketing consultants have agreed that they are using social media marketing for their businesses online.
This tells the importance of social media marketing tactics and inbound market solutions for businesses online.
A new research of Pew Research Center shows that 69% of adults use social media!
What do you think how are the chances that none of your prospects are included in that majority of adults using social media?
If you still have doubts that your prospects are active in social media feel free to try the advertising targeting platforms of any of those social networks. There you can segment your target audience at no cost. Then you will see by yourself.
Social media is a powerful communication channel to get and to stay in touch with prospects, future and current customers and to build relationships with industry influencers. You can also connect with reporters who are looking for industry experts on upcoming stories like you to interview them. This could improve your credibility and bring you additional free exposure, prospects, leads and customers for your business!
As simple as that!
Infographic: Lead Generation
What do you think about social media for business? Let me know your toughts in the comment section below!