Measuring Social Media Sentiment without Keywords & Smiley Faces

Comments: 1

  • Good post. Sentiment Analysis is a extremely challenging for most tools out there. No matter how sophisticated the algorithms, nothing can replace a human being interpretation. No amount of smiley faces or scoring systems.
    Some tools like Actionly have a learning algorithm that if you edit sentiments, over time; the algorithm can start picking it up. But I guess for now social managers and analysts need to review sentiments in addition to social monitoring tools.

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