You want them to like you, and maybe they do, but they ain’t buying.
The above sounds like some hammy play line from a vaudeville theater, but there’s a really good chance that an online business type has uttered it or some variant when trying to use online formats to help bring in the clients and, hence, the money with them.
The truth is that online business is like most other aspects of everyday life. There are some regulations to abide by, but there aren’t any hard and fast rules. We all think that there’s syntax to everything in life. If we learn it, we too can come out on top. If life were this simple, sure. But life changes, and people have to change with it in order to survive. It’s a tough pill to swallow, but it’s absolutely necessary, especially in these ever-changing modern days.
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
In online business practices, one nagging issue is using social media optimization or how social media can better improve business. There are many who profess to know all about it, but really, none of the potential ideas of how to use social media as a business tool are cast in stone. It’s tough turning something that may have been designed for idle fun and frolic into a hard-nosed business tool.
But social media and social media web sites do not exclude the possibility of business usage. Having some basic understanding of social media SEO—often, basic is all there is—can help trim the fat off any bad social media marketing campaigns you have and wind up bringing you great, profitable results in the end.
There is the matter of knowing if you are using the correct social media web sites right away. There are a lot out there, even if Twitter and Facebook profess to be the only ones combing the open range of the Internet. Since there are so many, it’s important to see which ones actually work for businesses and which ones are just for fun, photos and chit-chat. Knowing the more professional social media web sites like LinkedIn and others helps you focus on which ones you should be using for any possible social media SEO or social media optimization plans you may have. Call it “profiling” if you like, but it pays to see which kinds of social media actually help with business when all is said and done.
Social media optimization is also not the same for all businesses. While Coca-Cola may be able to go onto Facebook, create a small page and bring in a wad of new clients, most other businesses don’t have that option. They have to see what sort of small-business social media options exist for them in their area. This can be efficient, as they can focus on getting connected to people closer to their area and building a cult following. By working at a smaller level, they stand to germinate long-term respect for their business on the local level, and thus, build bigger respect on a global scale over time. To think that Starbucks was once just a Seattle coffee house with a business connection in Manhattan shows just how much being social in a particular area can be. Today, with the social-media optimization tools at our fingertips, businesses can grow strong and proud right from their local levels if they focus on doing well locally and building a reputation online right outside their front door.
Don’t forget that social media is supposed to be fun, too. This is why social media is so appealing in the first place. People like to be up on what is going on with BOTH people and businesses around them. They like to indicate that they like something and receive more information about it. Why social media works is an interest by the public in something else, and in social-media SEO, you can work to build appeal by almost hanging out with the public online. More hanging out and building a solid social reputation leads to more client sales interest. If you get them to like you and mix in some online business chops, the good folks of the world will enjoy your services and happily pay for them. Social media can be the vehicle for this.
To get more help on all your SEO, web site design and Web-traffic needs, e-mail Numero Uno Web Solutions Inc. at firstname.lastname@example.org.
This article Making Social Media More Professional for Online Business Services was originally published at Numero Uno Web Solutions and has been republished with permission.