Look Both Ways To Navigate Social Media With Confidence In 2013

At the end of each year there is a flood of year-in-review content, and content that looks forward to the year ahead. It’s a natural time to take a step back from the minutia we stress over during the year to look at the big picture.

So, being just a few days into 2013, now is a perfect time to not only enjoy some of the end of year content, but it’s also a great time to reflect on your own year in social media marketing, and think about and plan for your year ahead.


Take some time to review the performance of your social media, digital and content marketing efforts in 2012. Similar to tracking performance in the stock market, social media marketing is naturally full of small ups and downs that are magnified by the incredible amount of information we are fed through our monitoring and insights tools. A full year perspective, however, may shed new insight on what worked well, and what didn’t that you couldn’t pick up on while monitoring your activity through the year.

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After reviewing your performance from 2012 and identifying what worked well, and what didn’t, make some adjustments to your strategy, how you engage, what types of content you produce, where you publish your content, what social media networks you are using, what your objectives should be, how you amplify your content, and on. Don’t get caught in a rut just because you’ve been doing something one way for some time. Social media is inherently dynamic and your strategies and tactics need to be equally as fluid to remain successful.


Looking forward, think about what your goals, objectives and KPIs will be for 2013. Continue working toward the objectives that are driving results for your business, and set goals and KPIs that will push your efforts for even greater success. Looking forward is incredibly important to guide and justify the numerous decisions you’ll be making thought the year to continuously optimize your social media marketing efforts.


Continue making smart, informed decisions, but go ahead and try something new. With so many tools, tactics, platforms, varieties of content, technologies, and techniques at our disposal, there is undoubtedly something that could positively impact your business that you haven’t tried yet – so go do it! The very worst that can happen is that it doesn’t work and you can stop, lesson learned, and no worse for the effort.

How did your social media marketing efforts perform in 2012?

How are you planning for the year ahead?

Are there any interesting things you’ll be doing differently in 2013?

Do you have a New Year social media resolution you’ll be pursuing?

It would be awesome to hear from you in the comments, or on Twitter @RGBSocial. Cheers, and happy New Year!

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