LinkedIn Networking Tip – How to Manage Your Engagement in LinkedIn Groups

Are you using LinkedIn to extend your network through participating in LinkedIn Groups?

With a well thought out and executed LinkedIn strategy, LinkedIn Groups can help you extend your network across the globe and attract new investors, business partners, referrals and new clients and customers to your business.

You can join up to 50 Groups in LinkedIn – which can be challenging to manage your engagement in unless you allocate specific time and set up processes to manage your participation and engagement. I am not talking about just sending a message to a Group to come and read one of your articles – I mean really nurturing your network just as you would being a member of a Professional Association or Chamber of Commerce in the real world.

One of the things that can help you in managing your LinkedIn Groups engagement is to ensure that you manage your notifications from the Groups you are a member of so you can ensure that you are engaging in relevant conversations.

This video shares how to manage your LinkedIn Group notifications including best practice in terms of managing how you leave a Group. You can watch the video below or on YouTube.

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The video also covers a best practice tip should you decide to leave a LinkedIn Group you are currently a member of.

What other ways do you find helpful to manage your engagement in LinkedIn Groups?

Remember you can post your social media marketing questions on my Facebook Page.

Comments: 1

  • Patricia says:

    I absolutely can’t say this enough. LinkedIn is extremely powerful and can make connections you wouldn’t otherwise have the opportunity to make. But it’s business and keeping that in mind will reward you time and time again.

    I have so many personal examples but I’ll just sprinkle a few here as proof.

    For one, when I began using LinkedIn, I had lost my job but wasn’t using it to actively hunt for work. I also wasn’t considering starting my own business. Still, I’m always aware that communications last long after a chat so I made sure that everything I typed was perfect, and that I was helpful to others. I’d even join groups for those starting out in business and would offer tips to use technology to make their jobs easier. When those people went to work and tried what I’d laid out, they’d return to the group and give me kudos (heartily) and that grew my following.

    When I was ready to start my own group, I had only connected with a handful of people, but within weeks I had hundreds of members to my group. They all invited others. What kept them there was that the group was about engagement, and those who just posted spammy ads over and over were booted. Nothing personal. Now I had a larger following of people who dug how I *ran things*.

    Fast forward and through the simple postings of discussions on LinkedIn, I’ve been granted radio interviews, a tour of the Forbes newsroom by the Managing Editor, and more than one client from the very group I started. Yes, when I decided to start my own social media business, the people that already knew and witnessed how I’d managed an online community *and* my writing abilities came to me.

    One tip I offer with great emotion is do NOT start a LinkedIn group without a plan. It doesn’t sound serious at first, but to moderate and grow a group successfully takes time and great activity. Get some additional moderators that you trust and an occasional conference call won’t hurt. Consider it a business, because it can lead to a great number of opportunities. Our group was also selected to participate in LinkedIn’s group beta testing when the design we’re now familiar with was coming into phase. When several discussions have 30 and 40 (some over 200) comments, that’s great engagement among members and they’re likely to stay and invite others.

    So much to say, but use LinkedIn like you mean it. It’s a goldmine.

    Oh, and if you’re starting a group, check my blog post Design *Before* Sending Invitations: Don’t send out invitations on Twitter to your new group until you have content and a format already set up. You don’t invite people to a party and then decorate after they show up. If you need help or ideas, seriously, just ask me.

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