Social Media is easy right? You just set up an account on Facebook, Twitter, Pinterest and all the other Social Media platforms start posting and you’re away – wrong!
You can’t simply read a few articles about being a Lawyer, Accountant or Business Professional and simply become an expert, so why is Social Media any different? So many people think that gaining certificates or learning Social Media courses isn’t necessary – well that’s a slap in the face for the Social Media industry and the professionals within. In fact it’s an insult to the entire concept of education.
Let’s explore why learning Social Media helps to compliment on the job experience.
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Whether you’re a Marketing Professional or Business Owner you must avoid making mistakes at all costs. Whilst it’s true that people learn by making mistakes it should be noted that making mistakes on Social Media negatively impacts your customers and business. Why would you risk gambling with your clients business by refusing to learn about Social Media? – that’s just arrogant and dangerous.
Mistakes can be prevented and decision making improved if people take the time to learn about Social Media from accrediting bodies and companies. Trial and error isn’t an effective or advisable method of decision making.
Timeless Fundamentals of Social Media
Social Media isn’t a stand-alone discipline, it incorporates SEO, Content Marketing, Lead Generation, Sales, HR, Customer Service, Advertising, Marketing Integration and so much more. To understand the multi-functional use of Social Media one must firstly learn the basic fundamentals.
The most common complaint about learning Social Media is that the design of courses can’t keep up with the rapidly changing pace of Social Media. Yes platforms change, new ones appear and older ones evolve but there remains a set of fundamentals which can stand the test of time.
Social Media is a place to connect and engage with human beings, building relationships and being social is the key to success on Social Media. Once you’ve formed relationships with your target audience the concept of sharing relevant, useful and informative information will always be an area of importance regardless of how fast Social Media changes.
Analysing your Social Media activity and customer responses require the use of on-site or 3rd party tools making the concept of testing and measuring timeless. New tools and apps are constantly being created, you don’t need to know them all – simply how they should be used and the benefits they reap.
The fact that Social Media changes so frequently, this should encourage educators to provide fresh material and certainly cannot be accused on being static or out of date.
I spent the 1st 30 years of my life with a somewhat anti-academic approach to work and my career until I realised that I couldn’t gain the experience I needed so much as I lacked the necessary skills and knowledge to succeed. It’s a classic example of the chicken and egg, how can you gain experience unless my skills are in demand?
Of course you need experience to prove you can apply what you’ve learned, but you need to learn 1st.
Do you think Social Media certificates and courses are a waste of time?