Get Social With Landing Pages
According to a wonderful post from Social Media Examiner, more businesses see increases in responses and leads with the addition of social media. In this post, they give us some great stats. Let’s talk about them and what they mean for how you can use landing pages in your social media efforts.
1. Approximately 40% of social media users access their accounts through mobile devices.
Today’s smart phones, tablets and other mobile devices allow us to access just about anything online. As more people come to your landing page via social media, you can bet a good amount will use a mobile device. For any social campaigns, you should be ready to automatically redirect mobile visitors to a mobile optimized version of your landing page.
2. Americans spend more time on Facebook than any other U.S. site.
With over 800 million users, there’s a good chance you will see many prospects hit your Facebook properties. This means if you don’t have a Facebook presence, now’s the time to get it started.
Using an iframe, you can pull a Liveball landing page into one of your Facebook tabs. For instance, these pages could include an opt-in box for your email list or get people to demo or to download a whitepaper. Every LiveBall console comes with templates designed to fit the specialized size requirements of Facebook, helping you create Facebook specific landing pages with code or development resources.
3. 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
Wow – this one says a lot to me! With a loyal following on social networks, you will not only have a way to instantly communicate with prospects and customers, but you have a medium that earns trust faster – and that leads to more sales.
This means it’s important to stay active on your social networks to earn your prospects’ trust. Keep in touch and market to these followers by use specific landing pages to offer free educational content, special offers or access to online events. Make sure that you add social sharing buttons to these landing pages, so your fans can let their friends know about this cool whitepaper or demo they just saw.
How do you integrate social media with your landing pages? Leave us a comment to let us know!
Great post. It’s also a good idea to create a call to action on your landing page that not only demonstrates the benefits of liking your brand on social media sites, but also urges the customer to act now. Red Bull had a great example of this on their Facebook page, where they simply stated “Like us! Hint, hint!” on their default landing page, which helped to generate thousands of new fans for the already popular brand. By keeping your message simple and clear, you’ll create a custom landing page sure to help gain fans for your business in not time at all.
Thanks,
Lauren at Volusion
Interesting read but I am not sure exactly how landing pages specifically influence prospects to buy, or indeed even like a page. Particularly when accessed on a mobile device.
Coincidently I have just published a post on landing pages asking if they may in fact be a waste of time … If you fancy reading it you can find it here -
http://www.socialmediaillumination.co.uk/facebook-landing-pages-a-must-have-or-a-waste-of-space/
Landing pages are supposed to either bring in new fans for your page (Like us!), or send people to your website to sign up for your product, service, contact you, or whatever. Another route you can go, is bring your website to Facebook and add it to your page as a new tab with apps like MyWebees (http://bit.ly/mywebees_app). That way, people don’t click out of their familiar Facebook surroundings, and you get more traffic to your site :)