For today’s post, I wanted to focus on targeting a specific audience on social sites. With so many people in the world, knowing who and where to focus can help grow your customer base efficiently!
What age group does your product appeal to? Does it appeal to more than one? What about gender? These are all questions you should be asking yourself as soon as you decide to put your product on the market. Not everyone is going to be interested in your product, so if you take the time to figure out who is, then you can save yourself a lot of time and money. Looking at case studies and doing your own evaluation can help you determine you ideal group.
Where is your audience? Where should your product be advertised? With social sites this depends greatly on the age of your potential customer and location of your product. As mentioned before, different countries use different media sites and knowing the popular sites can help you more easily focus your ads/ marketing. Also, different age groups use different social media. You don’t want to be focusing all your attention on one that your audience rarely uses. Many companies believe that they need to be on all social media sites. Yes, it is useful to be on the popular ones, but also remember that you need to focus on the sites where your audience is the majority.
Here are a couple of infographics about the use of social media:
The first graph discusses the age distribution on 19 different sites. Want to hit high school aged kids? LinkedIn is not where you want to be, but go on Bebo.
The next infographic is focused on region in the world. All that green, that is Facebook, but what about the magenta? Orkut is extremely popular major countries such as Brazil and India.
Remember- Research is key! Be thorough and know that it is ok to play favorites with social sites (just don’t completely ignore the others).
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