Klout vs Kred – Social Influence Comparison

Comments: 11


  • Tara, great piece and I’m so glad you’ve picked out a few areas where we are really focused, namely real-time transparency (see exactly why and when your Kred score increased), as well as Offline Kred and Kred Rewards.

    I’m humbled by your appraisal of our Rewards program launched last week and you correctly highlighted our transparency and sharing as key parts of the program.

    Thanks again for the post!

    Andrew Grill
    CEO, Kred
    @andrewgrill

  • Harold Gardner says:

    Interesting post that articulated some of the rumbling my gut has been feeling. Seems like Klout has a real risk of becoming a ‘game to play’ rather then a trusted measurement.

    I don’t have enough experience with Kred to have an opinion yet.

    • Harold – I think a lot of people feel the way you do. It will be interesting to compare your opinion of Kred once you get a chance to use it. As I say here, I remain skeptical of influence measurement, but there are some elements of Kred that I appreciate.

  • I’ve used Klout for a while now and honestly I never thought about the score as being anything other than a bit of interesting trivia. I suspect I’ll feel the same way about Kred, but admittedly I am not yet familiar with that service.

    • Hi Todd – I think its perfectly acceptable (as you can see from this post) to be skeptical of influence measurement. I’ll be interested in hearing what you think of Kred in comparison to Klout.

    • My first impression is that I like Kred over Klout because I can see what influences not only my score but also the scores of other accounts. I also like the statistics under the ‘Analyze’ tab. That said, it all still feels like trivia. I have 626 imaginary internet points. Now what? That score doesn’t measure anything other than how much I like to chit chat on Twitter. I can engage like a madman and ratchet up my score, but that doesn’t necessarily translate into effectiveness.

  • gary bizzo says:

    ever since Klout dropped the scores in an averaging ploy I gave up with them. I also have two profiles with them one of which I can’t delete, their algorythm sucks

    • Thanks for commenting, Gary. One of the challenges with any influence measurement is the fact that their changes are not within your control. But that is the case with all social networks (Facebook, anyone?).

  • Wyman says:

    I’ve been using Klout about a month, and I’ve been trudging through it, despite it’s varied bugs. There are supposedly about four or five of such services/sites, but Klout and Kred get the majority of the attention at the moment. What I don’t like about Klout is their algorithm spends the bulk of it’s measurements on your Facebook and Twitter activity. What’s the point in linking six or more of your various networks if your score is only being judged on two of those six? Their customer service and support is spotty at best. Sometimes responsive, other times not. If you would like an answer, best way is to submit an online form on their site, NOT by tweeting your concerns or feedback via Twitter or Facebook. I’d like to find a better and more accurate alternative, but as it is, my plate is full just trying to stay up with so many social networks.

  • Wyman says:

    I’ve been using Klout about a month, and I’ve been trudging through it, despite it’s varied bugs. There are supposedly about four or five of such services/sites, but Klout and Kred get the majority of the attention at the moment. What I don’t like about Klout is their algorithm spends the bulk of it’s measurements on your Facebook and Twitter activity. What’s the point in linking six or more of your various networks if your score is only being judged on two of those six? Their customer service and support is spotty at best. Sometimes responsive, other times not. If you would like an answer, best way is to submit an online form on their site, NOT by tweeting your concerns or feedback via Twitter or Facebook. I’d like to find a better and more accurate alternative, but as it is, my plate is full just trying to stay up with so many social networks.

    I’m posting this again because I had a typo in my Website Address.

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