Let’s explore the phrase “quality of interaction” first with a few examples, building off of the examples we used in our last post:
1. Let’s say that Alice gathers two retweets on one of her posts. Brian is one of those retweeters, and Alice’s tweet was the only one he retweeted that day. Catherine, on the other hand, retweeted a large number of tweets. Which of them, if at all, should have a larger influence on Alice’s Klout score?
This is the most basic definition of “quality.” Catherine is essentially diluting the amount of weight her retweets carry by retweeting so many of them – not, as some might think, adding to Alice’s score due to Catherine’s ostensible popularity. There is an exception, however: if Catherine has a follower base that was so much larger than Brian’s as to offset her number of tweets, they may carry a similar amount of weight.
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2. Alice is considering two posting scenarios. She thinks that by posting a hundred tweets a day, she’ll get at least a few interactions with them. On the other hand, she could put all her effort into one really great link – perhaps a nicely-designed infographic with some interesting info – and promote that one link, gathering a hundred retweets. Which one will affect her score more?
To answer this, remember how Klout defines “influence”: the ability to drive action. From this, we gather that being super active oneself is completely different from driving others to act. After all, one of its core concepts is “being active is different from being influential.” Clearly, the second scenario wins.
3. Alice realizes that some of the people she follows have been giving each other “+K.” The +K option allows users to give other users credibility on certain topics, and is eventually reflected in the Klout score. Doesn’t this mean she can just ask her friends to do her the favor of rating her higher?
Well, put short, yes. Klout encourages people who have recently been influenced by another user on a certain topic to +K that user. Of course, this doesn’t mean that everyone uses it this way, and can lead to some users artificially inflating their score. Though Klout limits users to 5-10 +Ks per day, Klout ought to consider implementing a program that detects and wards against this.