Is Social Media The New SEO? How Content Is Set To Take Over The Race To The Top!

Comments: 7

  • Jeremy says:

    I hate to burst your bubble, but personalized results have been around for at least 4 years. In 2007, Google gave SEO’s advice on how to disabled personalization on a search result by appending “&pws=0″ to the query URL (http://www.seobook.com/archives/002285.shtml).

    The reason personalization has not impacted SEO much is that Google needs to see which sites you click before it starts altering your results. So if you start querying in a new topic, you pretty much see the same results as everyone else. If anything this increases the importance of SEO because what ranks at the topic first tends to get reinforced.

    “It appears that SEO methods is no longer guaranteed to increase your site rankins [sic] on its own.”

    You should be more specific with respect to what you define as “SEO methods” versus not. Most SEO firms I’ve talked to consider themselves responsible for all factors that drive rankings, including i) on-page optimization, ii) authority/promotion/PR (link building), iii) social citations (shares/+1s/likes), and iv) behaviorial metrics (click-through rate on organic, bounce-back rate). In my experience, there are no material factors beyond that list that affect rankings.

    And while it would be nice to think that social will overtake search as the primary method consumers discover point-of-need information or research purchases, we are *super* far from that day. Overweight your marketing budget toward social at your own peril.

    • Yiannis Gedeon says:

      Nice points and thanks for your input.

      SEO traditionally are companies responsible for on-page, off-page and link building. They normally split the process in 3 phases. Lately some of these companies work on increasing social mentions as part of their SEO strategy. What they mean by social mentions is link building and brand mentions through social media with the correct use of keywords and a good management tool (social citations). Social Mentions and link building is a complete different matter from social media management or social networking that I mention in this article.

      As i state above ‘if you plan to stick with SEO and not pay attention to content marketing and social networking sites…’ so here are the specifics you are looking for in what I consider “SEO methods” or if you like, what I do not include on my SEO definition.

      Lastly, while I appreciate your experience in not knowning any other material factors beyond the ones you mention, the last few months if not year, content is _the_ most important factor in terms of SEO. Then social mentions around this content. If people “like” it, google “like” it too.

      You may think we are super far away from the day social media and content marketing will be the new SEO while I test as we speak Google’s dynamic ads (where meta description is modified based on your live content) on BETA version. I see major global brands doing 2 hours marketing presentations on how many “mentions” they have in comparison to their competitors and they do not count their success on keywords, link building or search engine submissions, rather valiable content and how this content can reach their target audience in time via social channels. You know what is the objective of their campaign? The traffic increase of individual pages which in result will increase their brand awareness on an international level.

  • Tanja says:

    IDont even have any information of what this is all about, since I had to leave me name and address,would u like written back and explaining everything to me Please and thank youTanja Schwolow

  • It will be about PeopleRank and Crowdsourcing http://wp.me/pJnAS-5el

  • Patrick says:

    When is the google dynamic ads supposed to go live?

  • Hi Patrick,

    It is on live Beta now (I participate with tests as we speak) and will give my feedback once it is completed. While I do not have your email to notify you please follow me on twitter or LinkedIn and I will make sure to let you know! :-) Sorry I can not be helpful at this time :-(

    I will write a blog about it once I have my conclusions so watch this space to.

    Twitter: @akronsound
    LinkedIn: http://uk.linkedin.com/in/igedeon

  • here you can find more info or even register your interest, you never know. it is available in all countries on a limited beta version .

    http://adwords.blogspot.com/2011/10/introducing-dynamic-search-ads-beta.html

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