Is Klout Gaining . . . Clout?

Comments: 2

  • It’s interesting to see these scoring platforms take the different routes they’re taking as they look to become more relevant. I still see the bigger issue coming from the fact that platforms like Appinions and Traackr offer so much more when it comes to actually measuring true influence, versus the non-contextual amplification that scoring (for now) offers.

    While adding accounts to increase a score is all well and good, that doesn’t really matter in the bigger picture for brands looking for return on influence marketing campaigns. Actions, long term advocacy and how decisions are impacted tell more of a story about influence than a generic score.

    Fun times! :)

  • Disclaimer: Right now I having a love affair with Klout and I’m mid series blogging about it.

    I like it because it tries to do the impossible. As a professional services marketer, I agree with Danny on his point about long term advocacy and decision making – because these are things that make a real difference to my clients and their business.

    But Klout is optimised by ‘gamification’ principles and it just begs me to engage with it! I can’t help myself but tinker with options, accounts, feeds and #tags.. just to see what happens.

    I happily wiped a good 11 points off my score two days ago by swapping to a little used Facebook page in Klout Business options. But I’m the kind of person who loves a challenge, and that kind of error makes great blog food.

    But that is my personal account, which I’m okay to experiment with. It’s like Instagram… I love it, but I’m really not convinced on how it will ever help one of my clients.

    Thanks for your article Brent, hope it generates more discussion :)

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