Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media ecosystem. Since 2007, its algorithm (after a few tweaks) has become the gold standard for measuring the social influence of people and brands. The company boasts that it has, “analyzed over 85 million people on major social networks, and is used by over 3000 brands and applications.”
So whether you love it, hate it, or just wish it didn’t exist, Klout is here to stay. While it may be little more than a digital popularity contest for everyday users, it can be an extremely useful tool for your business. Without needing to know much about data analytics or social media metrics, Klout lays out in simple terms whether or not people care about the content you share on social media.
You can also see how much people care about your competitors’ social media, making Klout a simple and effective yardstick for measuring the success of a social media campaign.
To give a little insight into how the whole thing works, OnlineDegrees.com put out a great Infographic breaking it all down. And if you’re ready to start measuring your social media, check out our FREE downloadable Tip Sheet on how to improve your Klout Score.
Some interesting points from this Infographic:
- The average Klout score is 20, and Justin Bieber is the only individual to have a perfect 100 score.
- Tweets from people with higher scores tend to generate longer online attention. Yet tweets from someone with a score of 0 to 40 will get more attention than someone with a score of 40 to 70.
- Higher scores qualify you for free things, and over 3,500 companies are using Klout Perks to reach their social media influencers.
- Tim Tebow has a much higher score than Peyton Manning, and Diet Coke has a better score than Pepsi.
Ready to start using Klout? Check out our FREE downloadable Tip Sheet on how to improve your score.
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