How Will Google’s Penguin Affect Your Social Media Marketing Efforts?

Comments: 10

  • I read this with interest, but I’m afraid that it failed to deliver on the promise of the headline because it didn’t tell me how my social media efforts will be changed as a result of Penguin.

    • Sorry, I guess I wasn’t clear on my recommendations. First, create great content and update it frequently. Second, don’t buy, trade, or otherwise solicite links. Earn you links naturally by creating great content, engaging with customers and other businesses in your niche, spread your content extensively through social media and through contacts. Third, use keyword research, but don’t overdo addiing keywords in your content. As long as the keywords appear natural, you shouldn’t be penalized. Also, change up your keywords, so you’re not using the same ones all the time and make sure they fit with the overal nature of your website.

      As I said, HML has improved with the new Penguin update — I’m getting about a third more traffic than normal because I NEVER bought into the artifiial SEO tactics that Google is now penalizing.

      I hope this more directly answers your question.

  • “So, websites using the keyword in an artificial way got punished…”

    What does that mean? What is considered an artificial use of a keyword?

  • I really liked your article. I know business’s spend tons of money to fool Google’s algorithms. I try to steer my clients away from doing this. In the long run, they will lose out. Google is just trying to produce results that are what their customers are searching for. I provide blog content for family law attorneys and believe in reaching their their audience through organic searches by providing relevant fresh and frequent content. I wrote an article that may be of interest to your readers. Hope it is okay to link my story.

  • You guess is as good as mine, Chris. No one really knows. Check out the Google blog. Also, as more information and testing becomes available, great SEO companies like SEOMoz and SearchEngineWatch will provide more detailed information.

    Mainly, when Google thinks about artificial usage of keywords they’re referring to overusing the keyword — keyword density. No one knows exactly how many is TOO many, but I stick with 4-6 per post. Fit is also important. If the keyword is just dropped in without an attempt to integrate it into the post, you’ll like feel the wrath of Google. Also, use variations of the keyword phrase in your post. That looks more natural to Google.

    I hope this helps. Thanks for asking.

  • Good stuff, with this latest update I think sites need to look at what they are doing and make sure they avoid any spammy tactics which is good for the end user.

  • I think the seoer are worrying about their websites causing by the penguin, seo has became a big problem.
    I agree with your idea.

  • If you are really so anti-spam, I suggest you take a harder line on some of your blog comments! If matt’s generic comment which he’s linking back to his site isn’t web spam, I don’t know what is…

  • The explanation on how Google ranks and categorizes sites was fantastic – very straight to the point and written for the “lowest common denominator.” And thanks for clarifying how social media can impact this new update in the comments. Like Kerry I was a bit confused about how social media played into it.

    Do you think meta-tag keyword stuffing would also be one of the things Google is cracking down on more with this new update?

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