Social media has become a significant part of serious marketers lead generation strategy.
Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B.
Social media is public communications channel where companies can get great unfiltered feedback.
Companies need to understand that social media is not for “pushing your messages out “.
To be successful and to reach a positive ROI with social media, companies need to communicate and to listen to their audience.
It is simply untrue when someone claims that his customers are not active in social media. They are active in B2C and B2B and they research online for products and services.
The only question is: What will they find when they research for products and services you also have to offer, will they find you or your competitor?
Studies prove that B2C and B2B profit likewise from social media engagement.
Engaging in dialogue with customers via social media has become an important part of successful companies.
Smart marketers measure the value of social media channels as well. They want to know which one has the best results for their business. One of the most popular channels is Facebook. About 44% of surveyed marketers say that “Facebook is valuable because they help with new customer recruitment”.
Moreover they have stated that Facebook fans have higher conversion rates and they make more frequent purchases.
How can you measure the ROI of your social media marketing?
- At first you can do this by increase of your revenue
- As a second way you can measure are “Likes”
- You can measure social media mentions of your brand
A great way is to add lead capture pages to your in social published articles and to track the traffic, leads, lead to customer rate and revenue per generated lead. So you get a good picture of your cost per lead and adjust activities to increase your profits.
Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower cost per lead.
Infographic: Brand Messaging